Content Marketing is your new seller
Don't give your competitors an advantage. Make sure you have the right content.
It’s about being in the right place, with the right content, at the right time concerning the customer’s buying process. It’s understanding who you’re talking to and what content can answer their questions and convince them to purchase.
When the customer arrives at the car shop, he has already decided, based on the content he found on digital surfaces. Without good content, you become a losing party in the battle for new customers.
Let’s walk you through the steps in content marketing
We need to get to know the audience first. We can do this by creating personas based on statistics from the customer base, such as Google Analytics. After this, we design content that suits the audience’s wishes and needs.
We must have a goal. We'll develop a Specific, Measurable, Achievable, Relevant, and Time-bound goal to ensure our strategy's efficacy.
The content must engage. We need to know what your customer is interested in and wants to read about. Content marketing is about giving your audience the information they need and are searching for.
We need to measure the results to see what works and what doesn’t. Knowing your core KPIs is essential for measuring content marketing effectiveness.
Whitepapers
Whitepapers are mini-guides that will provide the reader with valuable information and directly or indirectly trigger purchases. Potential customers often have to provide contact information to download.
Pricing includes research, content writing, and design.
We do research, interviews, write content, create simple illustrations, and design front pages. You get whitepaper delivered in PDF format.
5 pages + incl. front page
RECOMMENDED
9 pages + incl. front page
7 pages + incl. front page
5 pages + incl. front page
RECOMMENDED
9 pages + incl. front page
7 pages + incl. front page
Articles and Blog Posts
We edit and do a couple of rounds of proofreading before we send it to you.
SEO-friendly blog posts (300-600 words)
RECOMMENDED
Requires an interview with a professional or research – up to 4000 words
Customer reference articles (must provide customer details for interview)
SEO-friendly blog posts (300-600 words)
RECOMMENDED
Requires an interview with a professional or research – up to 4000 words
Customer reference articles (must provide customer details for interview)
LinkedIn Workshop
LinkedIn Workshop is analyzing and understanding how to use social media to your advantage. And LinkedIn is the most used platform for successful social selling in the B2B space.
This has been the most effective strategy for attracting the right prospects, building relationships, and increasing B2B conversions.
Video
Videos are important part of your marketing strategy as it can be used everywhere in social media, emails, and websites.
Need regular help with Content Marketing and other tasks?
If you need continuous help with the website, design, and content, you should consider subscribing to a marketing department. Then you have access to an entire marketing department consisting of a web developer, designer, content producer, and digital marketer for a minimum of 32 hours a month.
Setting up and maintaining a new website can be part of this subscription. Also, we can help with any other marketing tasks you may have.
