Utilizing lookalike audiences in LinkedIn advertising will connect you with a larger audience of potential customers and clients.
With LinkedIn’s powerful advertising platform, you can tap into the power of lookalike audiences to target users with similar characteristics to your existing customer base.
Let’s walk through the steps of creating a lookalike audience on LinkedIn, enabling you to reach a more targeted and qualified audience for your business.
Step 1: Go to campaign manager
Go to campaign manager, click Plan on the left menu, then click Audiences then click Create.
Step 2: Click "Matched" Tab
Under the Match tab, click Create Audience, scroll down, and select Lookalike. Remember that creating a lookalike audience only applies if you already have a Contact List or Company List uploaded.
Step 3: Create a lookalike audience
a. A window to create a Lookalike Audience will pop up, and you will name your Audience and then select the audience to base your Lookalike audience.
b. Once you selected the audience, click “Agree & Create”
c. After your audience has been successfully created, it will reflect in your list of Audiences and is ready to be used for your next campaign.
Conclusion
This is how building a lookalike audience on LinkedIn is easy. Make sure to follow the steps carefully, and you can let the show begin!
