Planlegging av arrangementer kan være spennende og overveldende, så det er viktig å være organisert og etablere mål for arrangementet samtidig som man sørger for at ingen viktige detaljer overses.
Se på hvordan vi har planlagt et av klientens arrangementer og hvordan det ble vellykket og gir resultater.
Om Point Taken sine arrangementer
Point Taken had eight webinars in 2020 with over 3,000 attendees. Got lots of leads and 10 million NOK new sales from webinars.
How we did it?
The only trick why Point Taken reached that number of leads is because of a good establishment of event planning goals.
This is what we did
The goal is simple as, fulfilling the people’s thirst for information and purpose of the event. We provided valuable resources that participants can access even after the event. We offer them the opportunity to ask questions, engage in conversation.
Here’s the example:
We’ll have a webinar on how we moved 600 customers from an on-premise server to a cloud server in Azure by Point Taken. The webinar suits everyone who works in Organization Management and IT Management.
We will host a webinar about «The possibilities with Microsoft 365» –it’s suitable for everyone.
As you can see, the essential information in the «Do’s” is there. The information that provides the complete information about your event.
Now, let’s move to what are the things to consider when planning an event.
1. Giving Value must be your Goal
Make sure you have value to offer your audience—something they can bring and use as an opportunity to apply in their businesses.
Prioritize giving value over selling your products or services, as this will help make your event more engaging and beneficial for everyone involved.
2. Be Specific
It’s important to be specific when planning any event because it ensures that you will have all the necessary resources, personnel, and materials in place before the event takes place. Being specific also helps to ensure that goals are met and expectations are exceeded.
Having an end goal in mind is vital when it comes to planning a webinar event. Ask yourself, what is the purpose of this event? What knowledge or insights am I hoping my audience will have? A clear objective is key to crafting a successful agenda and ensuring your webinar meets its desired outcome.
3. Know Your Audience
Crafting a webinar that speaks to your target audience is paramount. As we’ve become more selective with the webinars we attend, it’s essential to ensure that interested participants know the content and format of your event. This will help convert leads into potential customers who genuinely connect with your company and product.
4. A Good Pitch
Having a concise, targeted pitch is essential to getting potential participants excited about your webinar. When crafting a persuasive proposal, make sure to include the following: what information does the webinar address?
What topics will be on the agenda? What can attendees expect to gain from attending the event? And lastly, who is it best suited for? Answering these questions carefully will give you a complete marketing platform to attract an engaged audience.
5. Take a Video of the Pitch
We have a template on how we can make great videos for campaigns. The video script template is as follows:
- Address the challenge in a sentence
- Invite to webinar
- Tell them what they get out of participating
- To whom is the webinar suitable for
- Welcome them
6. Set up Ads
If we at Digitalfeet manage to nail the points above with a customer, then we can get an effective campaign. We’ve managed to get hundreds of participants to webinars (Point Taken averaged 300 on their Teams webinars) time after time.
Once we know the audience, we can also target very clearly on LinkedIn and Facebook. In addition, we often test different types of audiences against each other.
Examples of different Facebook audiences that we test can be; A lookalike audience of your ideal customers vs. an audience consisting of someone who has attended a similar event before vs. a lookalike audience of those who have participated before vs. visitors to your website in the last ninety days vs. an interest-based audience.
We allocate the budget to the audiences who do best. It also happens we split-test messages. So, we run several ads or Ad versions to determine who performs the best. Then, we go “all in” for the campaign to promote as many of your webinars as possible.
What Happens After the Webinar
It’s not enough to simply put together a successful webinar – it’s equally important to ensure an effective follow-up plan. Have a clear idea of the resources your audience can access after the event. Otherwise, the valuable leads generated by your event risk being wasted.
We can help by implementing a goal-oriented approach and providing additional resources if you need support by contacting participants and collecting feedback.
Just be sure to keep an eye out for one common pitfall – if customers say they’re going to distribute leads among their sellers, manage it yourself or find another way to proceed.
Have a Plan
Our defined and deliberate plan ensures successful outcomes when collaborating with companies for events. Initially, we go through a complete list of topics to ensure everyone is on the same page. From there, we provide a step-by-step strategy that ensures every detail is accounted for.
We are confident in our abilities and have no qualms about rejecting ideas that do not fit the event’s goals. At the same time, we recognize the importance of respecting your time and working hard to achieve results in one initial meeting.
Working with Digitalfeet at least once can give you a better understanding of how we approach events and increase your chances of success. Many clients have benefited from emulating our methods – resulting in more fruitful campaigns than ever before!