{"id":51825,"date":"2024-07-01T11:22:38","date_gmt":"2024-07-01T11:22:38","guid":{"rendered":"https:\/\/digitalfeet.com\/?p=51825"},"modified":"2024-12-19T03:34:15","modified_gmt":"2024-12-19T03:34:15","slug":"topp-10-hoydepunkter-fra-hubspots-2024-state-of-marketing-rapport","status":"publish","type":"post","link":"https:\/\/digitalfeet.com\/no\/blog\/topp-10-hoydepunkter-fra-hubspots-2024-state-of-marketing-rapport\/","title":{"rendered":"Topp 10 h\u00f8ydepunkter fra HubSpots 2024 State of Marketing-rapport\u00a0"},"content":{"rendered":"\n

Hei, markedsf\u00f8rere! Vi lastet ned HubSpots «State of Marketing»-rapport<\/a> for 2024 og fikk innsikt i markedsf\u00f8ringstrender som vil forme 2024 og \u00e5rene som kommer<\/p>\n\n\n\n

HubSpots rapport er omfattende og dekker ulike innholdsmarkedsf\u00f8ringsemner som video, innhold<\/a>, bruk av kunstig intelligens (AI), personalisert markedsf\u00f8ring, sosiale medier-trender og mer. <\/p>\n\n\n\n

Her er v\u00e5re viktigste punkter: <\/p>\n\n\n\n

<\/div>\n\n\n\n

Kortformat-videoer er l\u00f8nnsomme<\/strong>\u00a0<\/h2>\n\n\n\n

If\u00f8lge HubSpots State of Marketing-rapport for 2024, var kortformatvideoer den markedstrenden som ga best avkastning p\u00e5 investering (ROI). Dette ble etterfulgt av innhold som viser merkevareverdier og influencer-markedsf\u00f8ringskampanjer. Husk: Kunsten er \u00e5 fange seernes oppmerksomhet, formidle et klart budskap og engasjere publikum raskt, og dette kan man klare meget godt med video.<\/p>\n\n\n\n

\"Marketing<\/figure>\n\n\n\n

Apropos korte videoer \u2013 hvis du bruker TikTok (eller allerede planlegger \u00e5 gj\u00f8re det), s\u00e5 gratulerer! HubSpot rapporterer at mer enn halvparten av markedsf\u00f8rere som bruker TikTok vil \u00f8ke investeringene sine neste \u00e5r. Det er det h\u00f8yeste av alle de sosiale mediene, og sl\u00e5r andre videodelingsgiganter som YouTube og Instagram.\u00a0<\/p>\n\n\n\n

\"Tiktok<\/figure>\n\n\n\n
<\/div>\n\n\n\n

2024 kan bli \u00e5ret for opplevelsesbasert markedsf\u00f8ring og p\u00e5virker-markedsf\u00f8ring<\/strong>\u00a0<\/h2>\n\n\n\n

Er du klar for interaktive opplevelser i 2024? HubSpots rapport viser at markedsf\u00f8rere \u00f8nsker \u00e5 satse p\u00e5 opplevelsesbasert markedsf\u00f8ring og influencer-markedsf\u00f8ring for f\u00f8rste gang i \u00e5r. Opplevelsesmarkedsf\u00f8ring handler om \u00e5 engasjere publikum i den virkelige verden. <\/p>\n\n\n\n

Markedsf\u00f8ringen kan v\u00e6re kompleks, som gjennomf\u00f8ring av arrangementer<\/a>, eller enkel, som for eksempel pop-ups p\u00e5 nettstedet ditt eller appen din. Interaktivt innhold vil vokse i popularitet dette \u00e5ret, med flere markedsf\u00f8rere som uttrykker interesse for \u00e5 pr\u00f8ve direkte-str\u00f8mming av videoer, selge direkte p\u00e5 sosiale medieplattformer eller lage interaktivt innhold som spill og sp\u00f8rrekonkurranser.\u00a0<\/p>\n\n\n\n

\"HubSpot's<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Facebook er den mest popul\u00e6re sosiale medie-plattformen for markedsf\u00f8ring<\/strong>\u00a0<\/h2>\n\n\n\n

Det er over fem milliarder brukere av sosiale medier<\/a> i verden. Mer enn tre milliarder av dem<\/a> er Facebook-brukere. Det er ikke rart at HubSpots rapport navngir Facebook som den mest foretrukne sosiale mediekanalen for markedsf\u00f8ring. De fem \u00f8verste avrundes av Instagram, YouTube, TikTok og X (tidligere Twitter). <\/p>\n\n\n\n

\"Different<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Ideer og produksjon er de st\u00f8rste utfordringene for innholdsmarkedsf\u00f8rere<\/strong>\u00a0<\/h2>\n\n\n\n

Ingen har sagt at innholdsmarkedsf\u00f8ring er enkelt. If\u00f8lge HubSpots rapport er de to st\u00f8rste utfordringene innholdsmarkedsf\u00f8rere st\u00e5r overfor \u00e5 finne ideer til nytt innhold og \u00e5 skape innhold som engasjerer publikum p\u00e5 nettet i stor grad \u2013 med tanke p\u00e5 klikk, kommentarer og delinger. Andre store utfordringer inkluderer \u00e5 skape innhold som tiltrekker trafikk til nettsiden, \u00e5 n\u00e5 m\u00e5lgruppen og \u00e5 levere innhold som genererer leads. <\/p>\n\n\n\n

\"Top<\/figure>\n\n\n\n
<\/div>\n\n\n\n

AI vil spille en st\u00f8rre rolle innen markedsf\u00f8ring i 2024<\/strong> <\/h2>\n\n\n\n

En HubSpot-rapport avsl\u00f8rer at 64 % av markedsf\u00f8rere allerede bruker kunstig intelligens (AI) i jobben. 61 % ser p\u00e5 AI som et viktig verkt\u00f8y for markedsf\u00f8ring. Av de som enn\u00e5 ikke har pr\u00f8vd AI, planlegger 38 % \u00e5 begynne med det innen dette \u00e5ret. Her er andre n\u00f8kkeltall om hvordan AI p\u00e5virker markedsf\u00f8ring: <\/p>\n\n\n\n

    \n
  • 60 % av markedsf\u00f8rere ser p\u00e5 AI som en assistent som hjelper dem \u00e5 utf\u00f8re oppgavene sine. <\/li>\n\n\n\n
  • 81 % av markedsf\u00f8rerne som bruker AI, sier at det er et effektivt verkt\u00f8y for jobben deres. <\/li>\n\n\n\n
  • 56 % av markedsf\u00f8rere som bruker AI til \u00e5 lage innhold, mener AI-generert innhold fungerer bedre enn innhold laget uten hjelpemiddelet.<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    Markedsf\u00f8rere bruker AI hovedsakelig for ideer og inspirasjon<\/strong> <\/h2>\n\n\n\n

    Hvordan utnytter markedsf\u00f8rere AI n\u00e5r de lager innhold i 2024? If\u00f8lge HubSpots rapport brukes AI for det meste til \u00e5 s\u00f8ke etter ideer og inspirasjon. AI er ogs\u00e5 nyttig for \u00e5 lage grovutkast til innhold, samt for \u00e5 utarbeide og skrive innhold.\u00a0<\/p>\n\n\n\n

    \"AI<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    AI\u00a0 har allerede en innvirkning p\u00e5 <\/strong>skaping av innhold\u00a0<\/h2>\n\n\n\n

    85 % av markedsf\u00f8rere sier at AI vil ha en betydelig innvirkning p\u00e5 hvordan innhold skapes i \u00e5r. AIs innvirkning vil merkes mest i form av forbedret innholdskvalitet (som 85 % av markedsf\u00f8rere hevder), effektivisering av innholdsskapingsprosessen (84 %), \u00f8kt innholdsproduksjon (82 %) og hjelp til \u00e5 lage mer personlig innhold (77 %).\u00a0<\/p>\n\n\n\n

    \"Marketeer's<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Chatbots vil bli enda mer nyttige i 2024 og fremover<\/strong> <\/h2>\n\n\n\n

    If\u00f8lge HubSpots forskning forventer 55% av bedrifter at innen dette \u00e5ret vil de fleste brukere benytte chatbots fremfor s\u00f8kemotorer n\u00e5r de s\u00f8ker etter informasjon p\u00e5 nett. Andelen markedsf\u00f8rere som bruker chatbots \u00f8ker i antall. <\/p>\n\n\n\n

      \n
    • 36% av dem bruker allerede AI-chatbots i sine daglige markedsf\u00f8ringsoppgaver.\u00a0<\/li>\n\n\n\n
    • Samtidig planlegger 58% av dem \u00e5 \u00f8ke investeringene i chatbots i 2024. <\/li>\n\n\n\n
    • 72% mener allerede at chatbots kan bidra til \u00e5 gi kundene en mer personlig opplevelse. <\/li>\n\n\n\n
    • 24% av markedsf\u00f8rere mener at chatboter som bist\u00e5r kundeserviceavdelinger er det mest nyttige for virksomheten deres.\u00a0<\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      Mobil og personlig kommunikasjon vil vokse i 2024<\/strong> <\/h2>\n\n\n\n

      En HubSpot-rapport viser at i 2024 vil hele 87 % av markedsf\u00f8rere fortsette eller \u00f8ke investeringene i mobilmeldinger via SMS, Facebook Messenger og WhatsApp. Rapporten avsl\u00f8rer ogs\u00e5 f\u00f8lgende: <\/p>\n\n\n\n

        \n
      • Omtrent 20 % av markedsf\u00f8rere verden over bruker allerede mobilmeldinger. <\/li>\n\n\n\n
      • 10 % mener mobilmeldinger gir sv\u00e6rt god avkastning p\u00e5 investering (ROI). <\/li>\n\n\n\n
      • 12 % planlegger \u00e5 investere i mobilmeldinger for f\u00f8rste gang i \u00e5r. <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Hei, markedsf\u00f8rere! Vi lastet ned HubSpots «State of Marketing»-rapport for 2024 og fikk innsikt i markedsf\u00f8ringstrender som vil forme 2024 og \u00e5rene som kommer HubSpots rapport er omfattende og dekker ulike innholdsmarkedsf\u00f8ringsemner som video, innhold, bruk av kunstig intelligens (AI), personalisert markedsf\u00f8ring, sosiale medier-trender og mer.  Her er v\u00e5re viktigste punkter:  Kortformat-videoer er l\u00f8nnsomme\u00a0 If\u00f8lge […]<\/p>\n","protected":false},"author":1,"featured_media":51169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[],"class_list":["post-51825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg"],"acf":[],"yoast_head":"\nDe 10 viktigste punktene fra HubSpots rapport om markedstrender<\/title>\n<meta name=\"description\" content=\"Les sammendrag av HubSpots "State of Marketing"-rapport for 2024. 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