{"id":52957,"date":"2024-02-12T08:43:12","date_gmt":"2024-02-12T08:43:12","guid":{"rendered":"https:\/\/digitalfeet.com\/blog\/de-10-viktigste-funnene-fra-hubspots-rapport-om-markedsforingstilstanden-i-2024\/"},"modified":"2025-02-20T06:01:29","modified_gmt":"2025-02-20T06:01:29","slug":"de-10-viktigste-funnene-fra-hubspots-rapport-om-markedsforingstilstanden-i-2024","status":"publish","type":"post","link":"https:\/\/digitalfeet.com\/no\/blog\/de-10-viktigste-funnene-fra-hubspots-rapport-om-markedsforingstilstanden-i-2024\/","title":{"rendered":"De 10 viktigste funnene fra HubSpot’s 2024 State of Marketing report<\/font><\/font>"},"content":{"rendered":"\n

Hei, markedsf\u00f8rere – vi har lastet ned HubSpots 2024 State of Marketing Report<\/a> og f\u00e5tt et innblikk i markedsf\u00f8ringstrender som vil prege 2024 og enda lenger. <\/p>\n\n\n\n

HubSpots rapport er omfattende og tar for seg ulike temaer innen innholdsmarkedsf\u00f8ring ,<\/a> som video og innhold<\/a>, bruk av kunstig intelligens (AI), persontilpasset markedsf\u00f8ring, trender i sosiale medier og<\/a> mye mer. <\/p>\n\n\n\n

Her er det vi har tatt med oss: <\/p>\n\n\n\n

<\/div>\n\n\n\n

Videoer i kortformat er l\u00f8nnsomme<\/h2>\n\n\n\n

If\u00f8lge HubSpots State of Marketing Report 2024 var den markedsf\u00f8ringstrenden som ga best avkastning p\u00e5 investeringen (ROI), videoinnhold i kortformat<\/strong>.\nDeretter fulgte innhold<\/strong> som viser merkevareverdier<\/strong> og influencer-markedsf\u00f8ringskampanjer<\/strong>.\nHusk, markedsf\u00f8rere: Trikset er \u00e5 fange seernes oppmerksomhet, formidle et tydelig budskap og engasjere publikum raskt. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Apropos kortformede videoer – hvis du bruker TikTok (eller allerede planlegger \u00e5 gj\u00f8re det), er det bra for deg.\nHubSpot rapporterer at mer enn halvparten av markedsf\u00f8rerne som bruker TikTok, vil \u00f8ke investeringene sine neste \u00e5r.\nDet er det h\u00f8yeste av alle plattformer, og sl\u00e5r andre videodelingsgiganter som YouTube og Instagram. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

2024 kan bli \u00e5ret for opplevelsesbasert markedsf\u00f8ring og influencer-markedsf\u00f8ring<\/h2>\n\n\n\n

Er du klar til \u00e5 bli interaktiv i 2024?\nHubSpots rapport viser at markedsf\u00f8rere i \u00e5r for f\u00f8rste gang vil pr\u00f8ve opplevelsesmarkedsf\u00f8ring<\/strong> og influencer-markedsf\u00f8ring<\/strong>.\nOpplevelsesmarkedsf\u00f8ring inneb\u00e6rer \u00e5 engasjere publikum i det virkelige liv. <\/p>\n\n\n\n

Det kan v\u00e6re s\u00e5 komplisert som \u00e5 gjennomf\u00f8re arrangementer<\/a> eller s\u00e5 enkelt som \u00e5 legge inn popup-vinduer p\u00e5 nettstedet eller i appen din.\nInteraktivt innhold kommer til \u00e5 bli stort i \u00e5r, og flere markedsf\u00f8rere uttrykker interesse for \u00e5 pr\u00f8ve direktesendte videoer, selge direkte p\u00e5 sosiale medieplattformer<\/strong> eller skape interaktivt innhold<\/strong> som spill og avstemninger. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Facebook er den mest popul\u00e6re sosiale medieplattformen for markedsf\u00f8ring<\/h2>\n\n\n\n

Det finnes over fem milliarder brukere av sosiale medier<\/a> i verden.\nMer enn tre milliarder av dem<\/a> er Facebook-brukere.\nDet er ikke rart at HubSpots rapport utpeker Facebook<\/strong> som den mest foretrukne sosiale mediekanalen for markedsf\u00f8ring.\n Instagram, YouTube, TikTok<\/strong> og X<\/strong> (tidligere Twitter) avrunder topp fem. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Skapelse og id\u00e9utvikling er de st\u00f8rste utfordringene for innholdsmarkedsf\u00f8rere<\/h2>\n\n\n\n

Ingen har sagt at innholdsmarkedsf\u00f8ring er enkelt.\nIf\u00f8lge HubSpots rapport er de to st\u00f8rste utfordringene innholdsmarkedsf\u00f8rere st\u00e5r overfor, \u00e5 finne ideer til nytt<\/strong> innhold og \u00e5 skape innhold som engasjerer nettpublikummet<\/strong> p\u00e5 et h\u00f8yt niv\u00e5 i form av klikk, kommentarer og delinger.\nAndre store utfordringer er \u00e5 skape innhold som trekker trafikk til nettstedet, n\u00e5 ut til m\u00e5lgruppen og levere innhold som genererer leads. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Ai f\u00e5r en st\u00f8rre rolle i markedsf\u00f8ringen i 2024<\/h2>\n\n\n\n

HubSpots rapport viser at 64 % av markedsf\u00f8rerne bruker AI i dag.\n61 % ser allerede p\u00e5 AI som et viktig markedsf\u00f8ringsverkt\u00f8y.\nN\u00e5r det gjelder de som ikke har pr\u00f8vd AI enn\u00e5, planlegger 38 % av dem \u00e5 gj\u00f8re det fra og med i \u00e5r.\nAnnen n\u00f8kkelstatistikk om AIs innvirkning p\u00e5 markedsf\u00f8ringen: <\/p>\n\n\n\n

    \n
  • 60 % av markedsf\u00f8rerne ser p\u00e5 AI som en assistent som hjelper dem med \u00e5 utf\u00f8re oppgavene sine. <\/li>\n\n\n\n
  • 81 % av markedsf\u00f8rerne som bruker AI, hevder at det er effektivt for \u00e5 hjelpe <\/li>\n\n\n\n
  • dem i jobben sin. <\/li>\n\n\n\n
  • 56 % av markedsf\u00f8rerne som bruker AI til \u00e5 skape innhold, mener at det gir bedre resultater enn innhold som er skapt uten AI. <\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    Markedsf\u00f8rere bruker AI mest for \u00e5 f\u00e5 ideer og inspirasjon<\/h2>\n\n\n\n

    Hvordan utnytter markedsf\u00f8rere AI n\u00e5r de skaper innhold i 2024?\nIf\u00f8lge HubSpots rapport brukes den mest til \u00e5 lete etter ideer og inspirasjon.\nAI er ogs\u00e5 nyttig for \u00e5 generere disposisjoner, samt for \u00e5 utarbeide og skrive innhold. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    AI har allerede en innvirkning p\u00e5 innholdsproduksjonen<\/h2>\n\n\n\n

    85 % av markedsf\u00f8rerne sier at kunstig intelligens vil ha en betydelig innvirkning p\u00e5 hvordan innhold skapes i \u00e5r.\nAI vil ha st\u00f8rst innvirkning n\u00e5r det gjelder \u00e5 forbedre innholdskvaliteten (85 % av markedsf\u00f8rerne hevder dette), gj\u00f8re innholdsprosessen mer effektiv (84 %), \u00f8ke innholdsproduksjonen (82 %) og bidra til \u00e5 skape personalisert innhold (77 %). <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Chatboter vil bli mer nyttige i 2024 og utover<\/h2>\n\n\n\n

    If\u00f8lge HubSpots unders\u00f8kelse forventer 55 % av virksomhetene at de fleste brukere i \u00e5r vil bruke chatboter i stedet for s\u00f8kemotorer n\u00e5r de s\u00f8ker etter informasjon p\u00e5 nettet.\nAntallet markedsf\u00f8rere som bruker chatbots, \u00f8ker. <\/p>\n\n\n\n

      \n
    • 36 % av dem bruker allerede AI-chatboter i sine daglige markedsf\u00f8ringsoppgaver. <\/li>\n\n\n\n
    • Samtidig planlegger 58 % av dem \u00e5 \u00f8ke investeringene sine i chatboter i 2024. <\/li>\n\n\n\n
    • 72 % mener allerede at chatboter kan bidra til \u00e5 personalisere kundeopplevelsen. <\/li>\n\n\n\n
    • N\u00e6rmere bestemt mener 24 % av markedsf\u00f8rerne at chatboter som bist\u00e5r kundeserviceavdelinger, er de mest nyttige for virksomheten deres. <\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      Mobile og personaliserte meldinger vil bli st\u00f8rre i 2024<\/h2>\n\n\n\n

      HubSpots rapport sl\u00e5r fast at 87 % av markedsf\u00f8rerne i 2024 vil fortsette eller \u00f8ke sine investeringer i mobilmeldinger via SMS, FB Messenger og WhatsApp.\nRapporten avsl\u00f8rer ogs\u00e5 f\u00f8lgende: <\/p>\n\n\n\n

        \n
      • Omtrent 20 % av alle markedsf\u00f8rere rundt om i verden bruker allerede mobilmeldinger. <\/li>\n\n\n\n
      • 10 % mener at mobile meldinger er en viktig drivkraft for ROI. <\/li>\n\n\n\n
      • 12 % planlegger \u00e5 investere i mobile meldinger for f\u00f8rste gang i \u00e5r. <\/li>\n<\/ul>\n\n\n\n
        <\/div>\n\n\n\n

        E-postmarkedsf\u00f8ring fortsetter \u00e5 omfavne AI<\/h2>\n\n\n\n

        E-postmarkedsf\u00f8ring er kanskje gammelt, men det kommer ikke til \u00e5 forsvinne med det f\u00f8rste.\nDet skader ikke at AI er her for \u00e5 gi e-postmarkedsf\u00f8ring en h\u00e5nd.\nIf\u00f8lge HubSpot genererer nesten halvparten av markedsf\u00f8rerne som bruker kunstig intelligens, innhold til e-poster ved hjelp av den. <\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        Det er alltid godt \u00e5 v\u00e6re oppdatert p\u00e5 de nyeste trendene innen markedsf\u00f8ring.\nVi h\u00e5per at det vi har tatt med oss fra HubSpots State of Marketing Report 2024 vil hjelpe deg til \u00e5 bli en bedre markedsf\u00f8rer i 2024. <\/p>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        Hei, markedsf\u00f8rere – vi har lastet ned HubSpots 2024 State of Marketing Report og f\u00e5tt et innblikk i markedsf\u00f8ringstrender som vil prege 2024 og enda lenger. HubSpots rapport er omfattende og tar for seg ulike temaer innen innholdsmarkedsf\u00f8ring , som video og innhold, bruk av kunstig intelligens (AI), persontilpasset markedsf\u00f8ring, trender i sosiale medier og […]<\/p>\n","protected":false},"author":1,"featured_media":51169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[49],"tags":[82],"class_list":["post-52957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg","tag-abonner-pa-marketing-cta"],"acf":[],"yoast_head":"\nTopp 10 funn fra HubSpot\u2019s 2024 Marketing Report - 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