You work as a marketer, and you want to create documented results that demonstrate the success of your efforts. In order to do that, you have to stay ahead of the game. You need to adapt quickly and efficiently to the changing landscape.
The good news is that there are a few tried and tested strategies that successful marketers have been using for years to stay on top. After working in B2B marketing for nine years and working closely with many marketers, these are the eight traits that successful marketers do.
By incorporating these traits into your marketing approach, you can enhance your chances of creating documented results that drive growth for your business. Let’s dive in!
1. Successful Marketers Collaborate Effectively
Successful marketers understand the value of collaboration and work effectively with cross-functional teams to achieve their goals. This includes working closely with sales, product, and other departments to ensure alignment and maximize impact.
2. They Can Stand Up for Themselves
As a marketer, you will experience that many people think they know marketing even though they don’t. You will therefore be surrounded by a lot of opinions about what you should and shouldn’t do or focus on. Great marketers believe in their own skills and are able to speak up and set their own agenda.
3. Good Marketers Are Good Storytellers
As a marketer, you are a storyteller. Even if you work with numbers, you are to use those numbers to tell a story to the rest of the company, the leaders, and colleagues. A good marketer is skilled at telling stories and understands the importance of tailoring their message to their target audience.
4. They Know What To Delegate and How To Do It Efficiently
Marketing is becoming more and more complex. Especially if you are a sole marketer or in a small marketing department, you can only cover some of the expertise areas. You cannot be who you’re not. I have seen some marketers trying to be an expert on everything themselves.
Switching from designing in Adobe Photoshop to writing content. Doing ads, checking analytics, and fixing technical issues on the website. There are better ways to succeed. You should know what you want to do and what to delegate. And then it’s a matter of doing it efficiently so that you spend less time trying to coordinate.
5. They Understand Their Audience
Successful marketers take the time to research and understand their target audience. Successful marketers know that the more they understand their audience, the better they can tailor their marketing efforts to reach them effectively.
This allows them to create messaging and campaigns that resonate with their audience and meet their needs.
According to McKinsey, over 70% of consumers expect businesses to provide personalized experiences. This highlights the importance of understanding your audience and tailoring your marketing efforts accordingly.
By doing so, businesses can build stronger customer relationships and increase brand loyalty.
6. They Focus on the Customer Experience
Rather than focusing solely on driving sales, successful marketers prioritize creating a positive experience for their customers. This means understanding the customer journey and creating personalized, engaging touchpoints. A recent study states that 72% of customers share a positive experience with six or more people, while only 13% share a negative experience.
This highlights the importance of focusing on the customer experience and providing a positive experience at every touchpoint.
7. They are Data-Driven
Data-driven marketing allows businesses to gain a deeper understanding of their customers and make informed decisions about reaching and engaging with them. There is an abundance of data available to businesses today. However, businesses need to collect data and analyze and act upon it. A recent survey found that businesses that use data-driven insights to inform their marketing strategies are three times more likely to report significant improvements in their marketing effectiveness.
8. They are Updated On Trends
The marketing landscape constantly evolves, and successful marketers stay current with the latest trends and technologies. This allows them to be innovative, stay in the curve, and be ahead of the competition. Conversely, marketers who were slow to adapt these strategies risked losing market share to more agile competitors. Also, being updated on trends is the ability to create more relevant and engaging content. Marketers can create more effective marketing messages and campaigns by understanding the types of content resonating with audience.
In conclusion, successful marketers are those who can adapt to changes and stay ahead of the curve. Can clearly understand their target audience, create content that resonates with them and measure the success of their campaigns.
A marketer with a success mindset always keeps on with the latest trends and technologies. Build strong relationships with their customers and prioritize building a strong brand.
Have the mind to analyze and use data to inform their strategies while continuously testing and optimizing their campaigns for maximum effectiveness.