Generate leads at scale with
downloadable whitepapers

By creating a whitepaper that is both interesting and informative, we can attract and engage potential customers who have a genuine interest in your products or services.

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Whitepapers are efficient and versatile lead magnets

It is one of the best lead-generating campaigns that you can have without hosting actual events. An event is time-consuming for everyone involved, while creating a whitepaper requires much less time to set up a highly effective lead-generating campaign.​

The whitepaper is also highly versatile, it can be used as a call to action on a website, a call to action on a blog, and also be used in campaigns . It also has an evergreen quality, lasting a long time, allowing you to run the same campaign multiple times with the same whitepaper. If something changes, you can easily adjust the whitepaper to stay up-to-date.

This is how we do it

We’ll scale your brand alongside you. Here’s how we’ll do it in this service.

Planning

We need to coordinate with you in relation to theme, title, and sources. We will share our best recommendations, look at similar companies and what has been successful for them, and prepare a project plan.​

Production of whitepaper - content and design

We produce the whitepaper, both text and design, so that you get a finished product you can evaluate and give feedback on.​​​ We will, of course, follow your “branding guidelines” and your “tone of voice”.​​

Other text and design​

Once the Whitepaper has been approved, we will start with other texts, such as advertisement texts and e-mail texts, as well as design of images for advertisements and the setup of emails.​

Leads follow-up

Should you receive an email when someone downloads a whitepaper? Or would you rather receive a list of leads at regular intervals?​ Should downloaders receive an email after downloading? We set up the flow.​​​​​

Campaign setup

We set up the campaign on Facebook, LinkedIn, or whatever we agree on. We work on the targeting so that we reach the ideal customer.​

Campaign monitoring and optimization​

​Throughout the campaign period, we will closely monitor performance and make necessary adjustments to optimize effectiveness.​​

Pricing

€ 4,900

ex. vat

Get everything you need for a successful Whitepaper campaign.

  • Planning and Project Management
  • Whitepaper Content
  • Whitepaper Design and Implementation
  • Email Campaign
  • Ad text and Image ad
  • Lead Gen Campaign Setup
  • Tracking and Optimizing
  • Result report

Need regular help with Campaign Strategy and other tasks?

If you need continuous help with Campaigns, website, design, and content, you should consider subscribing to a marketing department. Then you’ll have access to an entire marketing department consisting of a web developer, designer, content producer, and digital marketer for a minimum of 32 hours a month.​

Frequently Asked Questions

Absolutely! We help you find the right topics that connect with your audience and showcase your expertise. Our team digs deep into reliable sources, checks facts, and works closely with you to keep the content true to your brand voice.

What we’ll need are your target audience, themes you’re interested in, any content or data you have, and your brand guidelines. You can also share any existing copy, and we’ll make sure the final piece aligns perfectly with your goals.
Yes, the content created can be repurposed for blogs, social media posts, infographics, and presentations, maximizing the value of your investment. We can help adapt the whitepaper into these formats to further extend its reach and impact.
While our expertise lies in WordPress, HubSpot, Microsoft Dynamics, and Mailchimp, we’re happy to discuss integrating with other platforms you use.

Let’s connect to explore how we can support your specific needs and determine the best approach for seamless integration.
Using downloadable content is a great way to share valuable information with your audience. We have run very successful campaigns getting potential customers to download whitepapers.

After the campaign is over, it can “live” on your website for a long time, generating leads there. While webinars can be outdated over time, it’s easy to update the whitepaper with new information.

Let’s get started on the right (digital) foot

Book a free and non-committal talk about how we can make you and your business succeed!

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