“Show, don’t tell” - with video

Video is a perfect format for “show, don’t tell.” Don’t tell yourself that you are good at your job and have the world’s best customer service – let the customers say it on video.

A man taking video with camera

Why you need Customer Reference video?

Because you can get your customers to say your unique selling points.​

When a picture can say more than a thousand words, just imagine what a video can do. ​

AI can produce text at scale, but it can never create a video with a personal touch. ​

Video can make difficult concepts easier to understand.

Step by Step Process

Initiate project

When an offer is accepted, the Project Manager from Digitalfeet will do some research to get a clear idea of who the customers are to be filmed, and what’s the scope of the story. The Project Manager will invite and coordinate for the startup meeting.

Finding the right customers

You have to help out in finding the customers. Ideally, the three customers together should communicate your unique selling points so that the videos are not repeating. The promo video will consist of an intro and outro from someone from your company, and then clips from the three customer reference cases, where they present three different Unique Selling Points.​

Startup meeting

In the startup meeting, both the project manager and videographer from Digitalfeet will attend. The customer that will be filmed will attend, as well as the people from your company who will have input on how the final result should be (typically marketing manager and someone who has worked with the customer).​


We make a short summary from the startup meeting with most important information + questions to be asked. Videographer will print this for the filming day. If the previous step has been done well – the next steps will be smooth.

  • Filming day ​​
  • Video Editing ​​

Approval process

When the first draft of the video is done, it will be sent to you and your customers for approval. If you also ordered a written reference case, you would get this for approval.​

Final product

When everything is approved, we will adjust it to the two formats and add subtitles. Then it will be sent to you together with an image folder and the written reference case.​


€ 5,500

ex. vat
  • One customer reference video
  • Delivered in 16:9 and squared format
  • Subtitles
  • One image package consisting of 8 to 12 images – taken from the full HD video and colour corrected.
Add on:
Written Customer Reference
€ 1,200

Experiences shared by our happy clients

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Need regular help with Campaign Strategy and other tasks?

If you need continuous help with Campaigns, website, design, and content, you should consider subscribing to a marketing department. Then you’ll have access to an entire marketing department consisting of a web developer, designer, content producer, and digital marketer for a minimum of 32 hours a month.​

Let’s get started on the right (digital) foot

Book a free and non-committal talk about how we can make you and your business succeed!

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