Marketing is an essential part of any business, no matter its size or industry. It plays a crucial role in generating brand awareness, increasing sales, and ultimately driving revenue.
However, not all businesses have the resources to maintain a full-time marketing department. That’s where fractional marketing comes in.
Let’s explore the benefits of fractional marketing department and how it can help your company achieve its business goals.
1. Access to Specialized Talent
A fractional marketing department can provide your company access to specialized talent that may be difficult or expensive to find through traditional hiring methods.
Fractional marketers deeply understand the latest marketing trends and techniques and can bring fresh perspectives and ideas to your marketing strategy.
With a fractional marketing department, you can tap into a wide range of expertise, from social media marketing to SEO to content marketing, without the need to hire a full-time employee for each skill set.
2. Increased Flexibility
Hiring a fractional marketing department offers staffing and workload flexibility. Fractional Marketing Expertise are hired on a project basis, allowing you to adjust your marketing staff according to workload.
This scalable model avoids the costs of full-time employees. An increasing number of companies opt for fractional marketing departments due to their cost-effectiveness.
According to a study sponsored by Sitecore in 2020, approximately 84% of B2B marketers prefer to outsource their content development. In the case of B2C companies, around 55% of them choose to outsource their content marketing activities.
3. Cost – Efficient
Fractional marketers can be more cost-effective than hiring full-time employees. Fractional marketers typically charge an hourly or project-based rate, which means that your company only pays for the services you need. Additionally, you can save on overhead costs associated with hiring full-time employees, such as benefits and office space.
4. Expert Project Management
Fractional marketing departments are experienced in project management and can help your company achieve its marketing goals.
Fractional marketers are accustomed to working on tight timelines and can help ensure your marketing projects are completed on time and within budget.
Additionally, fractional marketers can provide valuable insights into optimizing your marketing strategy to achieve the best results.
5. Diverse Skill Sets
Outsourcing fractional marketing can give your company access to diverse skills and perspectives. Fractional marketers have worked with a wide range of clients and industries, meaning they can bring a unique perspective to your marketing strategy.
This diversity of thought can lead to more innovative and effective marketing campaigns that resonate with your target audience.
“Fractional roles differ from full-time CMO jobs in that they focus more heavily on performance-based marketing to drive sales growth. Fractional CMOs are also unlike consultants in that they are expected to develop and implement comprehensive marketing plans while working to earn the trust of internal staffers who may see them as a threat.”
Shernaz Daver – chief marketing officer at venture-capital firm Khosla Ventures
6. Risk Avoidance
Hiring people can be risky, particularly in today’s rapidly changing world. It is crucial to invest in a proper onboarding process. Hiring the wrong person can be costly and demotivating for both the employee and the employer.
By opting for a fractional marketing department, you gain the ability to scale up your operations according to your needs. You have the flexibility to pause the subscription and discontinue services whenever necessary. This arrangement allows for greater adaptability and minimizes risks associated with long-term commitments.
In conclusion, hiring a fractional marketing department can give your company access to specialized talent, increased flexibility, cost savings, expert project management, and diverse skill sets.
By tapping into the expertise of a fractional marketing department, you can achieve your marketing goals while remaining agile and competitive in today’s fast-paced business environment.