In one year Point Taken achieved the following:
- Growing their email list from 100 to 2700 subscribers
- 3000+ conversions from websites (webinars, workshops, chat)
- More than 10 million NOK in revenue came from new clients that came directly from marketing efforts
- Growing the team from 30 to 38 employees
- In the last months, the CEO estimated that 60% of all sales were coming from marketing activities
- Changing the way the whole company look at sales and marketing
Timeline to Success
Fine-tuning the website
Point Taken launched a new website. They improved their website to communicate their product and services clearly to their target customers.
Successful events
Digitalfeet and Point Taken have run several events. In 2020 they got 3200 attendees on 8 webinars. In 2023 they got full house, 90 people, on a Copilot event, with more than 200 watching the recording.
Partner Awards
While working together Point Taken have won several awards.
2023
Competence Partner of the Year during the Microsoft Partner Awards.
2022, 2021, 2020
Received the Modern Work Partner of the Year award for the third year in a row.
Setting up their marketing automation
Point Taken have worked together on setting up their marketing automation in Dynamics. They needed a smarter way to manage their consistent flow of incoming leads.
Tracking down sales
Point Taken now has full control of the whole customer journey, and can track sales back to marketing activities. They can track 10 million in revenue (new customers only) coming directly from marketing.
The Success Story in Numbers
3x
Followers in social media
3x
Website views
3700+
People signing up for newsletter
4000+
Conversions from websites
5M - 10M+
Sales a year NOK that can be tracked down to marketing activities.
1000%
Approx. 1.2 million spent on marketing (personnel costs, advertising costs, and agency costs) and just over 10 million on new sales = ROI of approx. 1000%
The heroes of Point Taken
Tiril came straight from school to marketing success
Imagine entering work life and then creating a huge success from the start, changing how the company sells and operates.
Tiril is a smart woman that learns quickly. Digitalfeet shared their tips and best practices, and Tiril followed up. After we had done something together once, Tiril took over and grew as a marketer from month to month.
Together with Maia (the Project Manager from Digitalfeet), Tiril ran several successful campaigns and created winning strategies. Together with Joseph (Developer from Digitalfeet), Tiril set up marketing automation flows.
Tiril is a proactive doer who is not afraid to set up meetings with sales and with the leadership to get her ideas realized. She has been able to track the lead flow all the way to sales.
Tomas ensures the critical connection between marketing and sales
Tomas started as the Point Taken sales manager in autumn 2019. He has been working in companies before with a strong tie between marketing and sales, and for him, it was natural to think that marketing and sales should work closely together.
Having sales onboard is crucial to make a big success. Marketing is generating leads, and sales must close them.
Access Point Taken's success recipe
Prizes won while working with Digitalfeet
2021 AND 2022 MODERN WORKPLACE PARTNER OF THE YEAR
Microsoft Partner of the Year for 3 years in a row
Microsoft Competency Partner of the Year – 2023
Let’s get started on the right (digital) foot
Book a free and non-committal talk about how we can make you and your business succeed!
