In one year (2020) Point Taken achieved the following:
- Growing their email list from 100 to 2700 subscribers
- 3000+ conversions from websites (webinars, workshops, chat)
- More than 10 million NOK in revenue came from new clients that came directly from marketing efforts
- Growing the team from 30 to 38 employees
- In the last months, the CEO estimated that 60% of all sales were coming from marketing activities
- Changing the way the whole company look at sales and marketing
Timeline to Success
Fine-tuning the website
Point Taken launched a new website. They improved their website to communicate their product and services clearly to their target customers.
The successful event
Digitalfeet helped Point Taken promote their event about PowerApps and Power Platform. The event was successful and they got more than their expected number of attendees.
Establishing the team and setting goals
From the start of 2020, we decided that there should be regular market meetings between Tiril (marketing manager at Point Taken), Tomas (sales manager) and Maia (Project Manager in Digitalfeet). We also set clear goals.
1500 attendees on their webinars
Point Taken got 1500 attendees for their webinar series about Microsoft Teams. The overwhelming result is a product of great collaboration and execution.
Modern Workplace Partner of the Year
Point Taken got nominated for the 2020 Modern Workplace Partner of the Year award.
Setting up their marketing automation
Point Taken started setting up their marketing automation in Dynamics. They needed a smarter way to manage their consistent flow of incoming leads.
Tracking down sales
Point Taken now has full control of the whole customer journey, and can track sales back to marketing activities. They can track 10 million in revenue (new customers only) coming directly from marketing in 2020.
November to December 2020
The Success Story in Numbers
Followers in social media
People signing up for newsletter
Conversions from websites
5M - 10M+
Sales a year NOK that can be tracked down
Approx. 1.2 million spent on marketing (personnel costs, advertising costs, and agency costs) and just over 10 million on new sales = ROI of approx. 1000%
The heroes of Point Taken
Tiril came straight from school to marketing success
Imagine entering work life and then creating a huge success from the start, changing how the company sells and operates.
Tiril is a smart woman that learns quickly. Digitalfeet shared their tips and best practices, and Tiril followed up. After we had done something together once, Tiril took over and grew as a marketer from month to month.
Together with Maia (the Project Manager from Digitalfeet), Tiril ran several successful campaigns and created winning strategies. Together with Joseph (Developer from Digitalfeet), Tiril set up marketing automation flows.
Tiril is a proactive doer who is not afraid to set up meetings with sales and with the leadership to get her ideas realized. She has been able to track the lead flow all the way to sales.
Tomas ensures the critical connection between marketing and sales
Tomas started as the Point Taken sales manager in autumn 2019. He has been working in companies before with a strong tie between marketing and sales, and for him, it was natural to think that marketing and sales should work closely together.
Having sales onboard is crucial to make a big success. Marketing is generating leads, and sales must close them.
Access Point Taken's success recipe
Prizes won while working with Digitalfeet
2021 AND 2022 MODERN WORKPLACE PARTNER OF THE YEAR
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