In one year (2020) Point Taken achieved the following:
- Growing their email list from 100 to 2700 subscribers
- 3000+ conversions from websites (webinars, workshops, chat)
- More than 10 million NOK in revenue came from new clients that came directly from marketing efforts
- Growing the team from 30 to 38 employees
- In the last months, the CEO estimated that 60% of all sales were coming from marketing activities
- Changing the way the whole company look at sales and marketing
Summert opp: De endret måten de jobbet med salg på, og de førte til en eventyrlig vekst. Og det hele på et beskjedent markedsbudsjett.
Before Digitalfeet and Point Taken started working together
- They have a lot of initiatives and great ideas
- They have many plans for marketing and sales but got caught up with daily operations
- They didn’t have time to execute their ideas and plans
- Working on marketing, documenting results, and staying organized were challenging for them
Timeline to success
Fine-tuning the website
September 2019
The successful event
October 2019
Establishing the team and setting goals
From the start of 2020, we decided that there should be regular market meetings between Tiril (marketing manager at Point Taken), Tomas (sales manager) and Maia (Project Manager in Contenting). We also set clear goals.
January 2020
1500 attendees on their webinars
April 2020
Modern Workplace Partner of the Year
June 2020
Setting up their marketing automation
August 2020
Tracking down sales
November to December 2020
The Success story in Numbers
3x
3x
Website views
2700
3000+
conversions from websites
10M+
1000%
Approx. 1.2 million spent on marketing (personnel costs, advertising costs, and agency costs) and just over 10 million on new sales = ROI of approx. 1000%
The heroes of Point Taken
Tiril came straight from school to marketing success
Imagine entering work life and then creating a huge success from the start, changing how the company sells and operates.
Tiril is a smart woman that learns quickly. Digitalfeet shared their tips and best practices, and Tiril followed up. After we had done something together once, Tiril took over and grew as a marketer from month to month.
Together with Maia (the Project Manager from Digitalfeet), Tiril ran several successful campaigns and created winning strategies.
Together with Joseph (Developer from Digitalfeet), Tiril setup marketing automation flows.
Tiril is a proactive doer who is not afraid to setup meetings with sales and with the leadership to get her ideas realized.
She has been able to track the lead flow all the way to sales.
Tomas ensures the critical connection between marketing and sales
Tomas started as the Point Taken sales manager in autumn 2019. He has been working in companies before with a strong tie between marketing and sales, and for him, it was natural to think that marketing and sales should work closely together.
Having sales onboard is crucial to make a big success. Marketing is generating leads, and sales must close them.
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