Conversion tracking is essential for measuring the success of your LinkedIn ads. It allows you to see which ads are driving the most conversions, such as website visits, form submissions, or sales.
This information can then be used to optimize your campaigns and improve your results.
Let’s walk through the steps on how to create conversion tracking for your LinkedIn ads.
Step 1: Go to campaign manager
Go to campaign manager, click “Analyze” on the left menu and select Conversion tracking.
Step 2: Create Conversion
Click on “Create Conversion” and select “Insight Tag conversion”.
Step 3: Fill in relevant information
Fill in the 6 fields such as the name of your conversion, select the category of the conversion, etc.
Please note that the value for your conversion is only optional, set the amount when it is applicable. Click “Next Step” once you are done.
If you haven’t set-up your campaign ahead of time, you need to set them first since conversions will only be tracked when attached to a campaign.
Step 4: Choose your conversion tracking method
Define your conversion tracking method by clicking on circle next to the type of conversion you’d like to create, fill the necessary information, then click “Next Step”.
Website Actions – Track conversions that matter to you with one click
Manual Conversions Setup – Manually set up conversion events using the Insight Tag
Tag Manager- Use a tag manager to implement Insight Tag and track conversions
Step 5: Review your conversion details
Double check if the settings, source, and campaign are correct then click “Create”.
After creating, you should be able to see the conversion tracking you created.
Conclusion
This is how to create conversion tracking for LinkedIn Ads is easy. Make sure to follow the steps carefully, and get more out of your LinkedIn ads!
