How to Increase Followers on LinkedIn 

Increase Followers on LinkedIn - Feature Image

Do you want to increase your followers on LinkedIn? Follow these tips to make the most of your LinkedIn company page and grow your followers consistently. 

LinkedIn is a great social media platform for content and offers many chances to build a strong following, both organically and through paid ads. 

In this article, we’ll focus on how to increase your LinkedIn followers organically. Let’s dive in! 

1. Optimize Your LinkedIn Profile 

Make sure your LinkedIn page is fully filled out. This is crucial because a complete profile looks professional and trustworthy. Here are some simple steps to follow: 

  • Use a Clear Logo: Upload a high-quality logo for your company. It should be easy to recognize and look good in a small size. 
  • Add a Compelling Cover Image: Choose a cover image that represents your brand well. This could be a picture of your team, your office, or something that showcases what your business does. 
  • Write an Engaging Company Description: Your company description should clearly explain what your business does. Keep it concise but make it interesting. Talk about your mission, values, and what makes your company unique. 
  • Fill Out All Sections: Don’t skip any sections. Add your company’s website, industry, size, and any other relevant details. The more information you provide, the more complete your profile will look. 
  • Use Keywords: Include keywords related to your business and industry. This helps people find your page when they search on LinkedIn. 
  • Add Contact Information: Make sure your contact information is up to date. This makes it easy for potential customers or partners to get in touch with you. 

2. Be Consistent in Posting 

Posting regularly on your LinkedIn page is really important. Make it a habit to share updates, company news, and interesting articles related to your industry. This keeps your audience engaged and helps you attract new followers. 

When you post consistently, your followers know what to expect and look forward to your content. It’s a great way to stay on their radar. Regular updates show that your business is active and engaged, which builds trust with your audience. 

3. Engage with Your Audience 

Don’t just post and leave. Make sure to interact with your followers regularly. Interactions attract more followers and here’s how: 

  • Like and Share: Show support by liking and sharing their posts. This helps build a relationship and shows you’re interested in what they have to say. 
  • Comment: Leave thoughtful comments on their posts. Ask questions or add your perspective to start a conversation. 
  • Respond to Comments: When people comment on your posts, reply to them. This shows you value their input and helps create a sense of community. 
  • Ask Questions: Post questions to engage your followers and encourage them to share their thoughts and experiences. 
  • Thank Your Followers: Show appreciation for your followers’ support. A simple thank you can go a long way in building strong relationships. 

4. Promote Your Page 

To grow your LinkedIn company page, share it everywhere you can. Post about it on your other social media profiles like Facebook, Twitter, and Instagram.  

Add a link to your LinkedIn page on your website, especially on the homepage or contact page, where visitors are likely to see it. Don’t forget your email signature – it’s an easy way to promote your LinkedIn page with every email you send. 

The more places you share your LinkedIn page, the more people will find it. This helps you attract new followers who might be interested in what your business offers. Every bit of visibility counts, so make sure to mention your LinkedIn page wherever you can. 

5. Invite Connections 

LinkedIn has a handy feature that lets you invite your personal connections to follow your company page. It’s like asking your friends to come check out your new place.  

Start by inviting people you know – friends, family, colleagues, anyone who might be interested in what your business is doing. This can give your follower count a nice initial boost.  

Plus, when your connections follow and engage with your page, it can help spread the word to their networks too. It’s an easy way to get your page off the ground and start building a community around your brand. 

6. Get Your Team Involved 

To get more followers, encourage your employees to follow your page and share LinkedIn posts. This can really help expand your reach. When your employees share content from your page, it gets seen by their connections too. It’s like having a group of brand ambassadors spreading the word about your business. 

Here’s why it works so well: 

  • Personal Connections: People are more likely to engage with posts shared by someone they know. So, when your employees share your content, it feels more personal and trustworthy. 
  • Increased Visibility: Every time an employee shares a post, it reaches their network, giving your company page a much larger audience. 
  • Building Trust: Seeing a company’s employees actively sharing and engaging with their workplace’s content can build trust with potential followers and customers. 

To make this happen, you should: 

  • Lead by Example: Start sharing and engaging with the company’s posts yourself. Show your team how it’s done. 
  • Make It Easy: Provide your employees with ready-to-share content or simple instructions on how to share posts. 
  • Encourage Participation: Let your team know how much their support matters. Maybe even recognize those who frequently share and engage with company content. 

Think of it as a team effort. Just like a sports team wins games by working together, your company can grow its LinkedIn presence when everyone pitches in. 

7. Share Valuable Content 

To get more followers on LinkedIn, you need to share valuable content. This means posting stuff that your followers find useful and interesting. Here are a few ideas: 

  • Industry Insights: Share the latest trends, research, and news from your industry. This shows that you’re up-to-date and knowledgeable about what’s happening. It helps your followers stay informed too. 
  • Company News: Keep your audience in the loop about what’s happening in your company. Share updates about new products, services, or any big milestones. People like to see the human side of your business. 
  • Helpful Tips: Post tips and tricks related to your field. Whether it’s advice on how to use your product more effectively or general tips that can help them in their own jobs, this kind of content is always appreciated. 
  • Engaging Visuals: Use images, infographics, and videos to make your posts more engaging. Visual content tends to get more attention and is often shared more than plain text. 
  • Questions: Encourage engagement by asking your followers questions. This can be about their opinions on industry trends or what they’d like to see from your company. It helps create a two-way conversation and makes your followers feel valued. 
  • Success Stories and Testimonials: Share stories about how your product or service has helped your customers. Testimonials add credibility and can influence potential customers to follow and trust your company. 

The more valuable your content, the more likely people are to follow you. Think of it like inviting friends over for dinner – if you serve something tasty and enjoyable, they’ll keep coming back for more. 

8. Use Hashtags on LinkedIn 

Hashtags are like little keywords that help people find their content on LinkedIn. Imagine them as tags on a present. The more relevant tags you add, the easier it is for someone looking for that specific present to find it. Stick with 5 to 7 hashtags that are actually related to your post. Using too many can make it look like you’re shouting in a crowded room, and nobody will hear what you have to say. 

9. Leverage LinkedIn Groups 

Participate in LinkedIn. There are these online communities on LinkedIn for pretty much every industry. Join a few related to what you do, and then, when you have something awesome to share on your company page, you can post it in those groups too! It’s a great way to meet new people who are interested in your field and get them to follow your page. 

10. Run LinkedIn Ads (This is for Paid Ads) 

LinkedIn Ads are like a paid promotion for your page. It’s a great way to target exactly the kind of people you want to see your content and grow your audience fast. 


The higher the number of people following your company’s LinkedIn page, the more you can connect. Increase its visibility and share awesome content. No matter where your page is right now, there’s always room to grow and get even better.  

Note: LinkedIn’s algorithm updates regularly, this means what content gets seen the most can shift. And LinkedIn might introduce new features that impact follower growth. So, these tips above might change in the long run.  

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