Discovering the best time to post on LinkedIn was actually pretty interesting. Unlike other social media where activity can be all over the place, LinkedIn seems to have sweet spots for engagement that are consistent.
Let’s be real, this is a breath of fresh air compared to the usual social media guessing game! It makes sense though, right? LinkedIn is all about professionals connecting, and many people use it for work every day.
So, if you’re wondering about the best time to post on LinkedIn in 2024, let this guide help you.
Is there really a best time to post on LinkedIn?
Have you ever wondered when the best time is to post on LinkedIn to get the most engagement? We analyzed LinkedIn posts and found some sweet spots where people are most likely to comment, like, and share your content.
This is great news for anyone who wants to build their personal brand or grow their company’s presence on LinkedIn. But here’s the catch: everyone you want to reach might be online at different times.
Just like with any social media platform, the best time to post on LinkedIn depends on your specific audience. We’ll show you how to figure out what works best for you in a sec, but first, let’s dive into the data we gathered to see some general trends!
The best time to post on LinkedIn for engagement
The best time to post on LinkedIn for high engagement is usually between 9 a.m. and 5 p.m. on weekdays. You don’t need a data science degree to see why—despite more personal content on LinkedIn, it’s still mostly used by professionals during work hours.
The graph above shows the week broken down into hourly chunks. The darkest blue blocks indicate the times with the highest engagement. The light blue to white blocks shows the times with the lowest engagement.
So, it’s generally a good idea to post on LinkedIn during these weekday hours. However, sometimes are slightly better for engagement than others.
For instance, engagement tends to increase mid-morning, around lunch breaks, and in the afternoon as people take breaks and check their LinkedIn feeds.
Keep this in mind and aim to post during these high-engagement times.
When is the best time to post on LinkedIn on Monday
People are active on LinkedIn every weekday from 7 a.m. to almost 6 p.m. Our research shows that the best time to post on LinkedIn on Mondays is between 9 a.m. and 2 p.m.
When is the best time to post on LinkedIn on Tuesday
Tuesdays get more attention on LinkedIn than other days. While people are active most of the workday, our data says the best time to post is between 10 a.m. and noon.
When is the best time to post on LinkedIn on Wednesday
The best time to post on LinkedIn on Wednesdays is between 10 a.m. and noon. Wednesdays have the most engagement, especially from midmorning to midafternoon. You can start posting at 8 a.m., but most of most activity happens from 10 a.m. to 12 p.m.
When is the best time to post on LinkedIn on Thursday
The best time to post on LinkedIn on Thursdays is at 10 a.m. However, you can expect good engagement from 9 a.m. to 2 p.m., just like on Wednesdays.
When is the best time to post on LinkedIn on Friday
Did you know Fridays and Mondays have almost the same top hours for getting people’s attention on LinkedIn? But if you’re aiming for Friday, the best times to post are from 8 in the morning till 3 in the afternoon.
When is the best time to post on LinkedIn on Saturday
Saturdays and Sundays usually have less activity compared to other days on most social platforms. LinkedIn, being a professional network, also sees lighter engagement on weekends. For the best results, post on LinkedIn between 6 a.m. and 4 p.m. on Saturdays for light engagement.
When is the best time to post on LinkedIn on Sunday
Sunday is a bit like Saturday when it comes to posting on LinkedIn. People tend to be less active on social media during the day. So, if you want your post to get noticed, the best time to share it on Sundays is between 8 in the morning and 2 in the afternoon. That’s when you’re more likely to get some interaction.
How to find your own best times to post on LinkedIn
Social marketers can map out their content strategy better. Social platforms are always changing, influencing how both brands and users interact. Keeping up with new trends and content styles can lead to surprising audience engagement and uncovering new target groups you might have overlooked.
LinkedIn users are most likely to engage with content posted during the week between 10:00 AM and 12:00 PM, according to our research.
Here’s a quick guide to the optimal times for posting on LinkedIn throughout the week:
- Monday: 4 a.m.
- Tuesday: 4 p.m.
- Wednesday: 2 p.m.
- Thursday: 4 p.m.
- Friday: 1 p.m.
- Saturday: 10 p.m.
- Sunday: 7 a.m.
Just like there isn’t one perfect time for all social media platforms, there isn’t a single ideal time for every platform. Each one has its own prime posting times, whether it’s Instagram, Facebook, or TikTok.
When’s the best time to post on LinkedIn for B2B and B2C businesses?
For B2C businesses: Lunchtime is prime time! Most folks are scrolling through LinkedIn during their midday break, especially if they’re grinding away from 9 to 5 schedule.
For B2B businesses: These pros mean business, so catch them during their workday hustle. Aim for before work starts, around lunch hour, or after they’ve wrapped up their commute home. That’s when they’re most likely to engage with your content.
And if you want numbers? Studies suggest that for B2C, posting between 11 a.m. and 1 p.m. during the workweek sees higher engagement. Meanwhile, B2B audiences tend to be most active from 7 a.m. to 8:30 a.m. and then again from 5 p.m. to 6 p.m.
The best content type to post on LinkedIn
The top content format for sharing on LinkedIn? It’s video, hands down. Even on a professional network like LinkedIn, people are drawn to video content the most. Many studies have shown that video content generates the most engagement on LinkedIn, followed by photos and PDF carousels. Here’s the breakdown:
- Videos: 4.9 percent engagement rate
- Photos: 4.8 percent engagement rate
- PDF carousels: 4.2 percent engagement rate
- Text-only posts: 3.6 percent engagement rate
- Link posts: 2.7 percent engagement rate
So, if you’re aiming for maximum engagement, consider going with video content on LinkedIn.
How to identify the best time to post on LinkedIn using Analytics
Analytics can greatly enhance your engagement strategy. While the suggested peak times are a good starting point, it’s essential to complement this data with your own analysis. Your target audience might be active during peak times or even earlier. Utilize LinkedIn’s analytics tool for valuable insights.
To identify your prime posting times using native LinkedIn Analytics for your business page, follow these steps:
- Log in to LinkedIn and access your business page admin view.
- Navigate to Analytics.
- Choose the metrics you wish to review: Content, Visitors, Followers, Leads, Competitors, or Employee Advocacy.
Note that only users assigned Admin or Analyst roles for the business page can access Analytics. Keep your communication clear and direct, using everyday language and simple sentences to ensure easy understanding. Avoid technical jargon and metaphors.
Here are different factors to consider when scheduling LinkedIn content
Timing around the workday: Engagement on LinkedIn tends to peak during traditional business hours and drops off significantly after 5 p.m. and on weekends. Look for natural breaks in the workday, like lunchtime and afternoon breaks, when professionals are more likely to be active.
Audience time zones: Tailor your posting schedule to accommodate the time zones of your primary audience. For instance, if you’re targeting professionals in Europe, posting during Central European Time (CET) might yield the best results. Utilize social media analytics tools to pinpoint the most active times for your specific audience.
Posting frequency: Aim to post between two to five times per week or up to 20 times per month to maintain engagement without overwhelming your audience. Experiment with different posting frequencies to find the optimal balance for your account and audience.
Remember that factors beyond timing, such as the format of your posts and understanding the LinkedIn algorithm, also influence engagement rates.
We are using content studio for scheduling LinkedIn content. You might consider using it, too. This is a great tool for LinkedIn because it helps you post content easily and see how well it’s doing.
You can track LinkedIn engagement like views and likes, so you know what’s working and what’s not. It’s like having a personal assistant for your LinkedIn posts!