Conversion tracking is essential for measuring the success of your LinkedIn ads. It allows you to see which ads are driving the most conversions, such as website visits, form submissions, or sales.
This information can then be used to optimize your campaigns and improve your results.
Let’s walk through the steps on how to create conversion tracking for your LinkedIn ads.
Step 1: Go to campaign manager
Go to campaign manager, click “Analyze” on the left menu and select Conversion tracking.
Step 2: Create Conversion
Click on “Create Conversion” and select “Online Conversion”.
Step 3: Fill in relevant information
Fill in the 6 fields such as the name of your conversion, selecting a behavior you want to track, etc.
Please note that the value for your conversion is only optional, set the amount when it is applicable. Click “Next Step” once you are done.
Step 4: Choose the campaign you want to track
Choose the campaigns you want to track with the conversion. Click “Next step”.
If you haven’t set-up your campaign ahead of time, you need to set them first since conversions will only be tracked when attached to a campaign.
Step 5: Define your conversion tracking method
Define your conversion tracking method by clicking on circle next to the type of conversion you’d like to create, then click Create.
- Page load – Add the URL from the conversions that should be counted when the page loads.
- Event-specific – Click Copy code to copy the code generated.
- Pixel conversions – Use the image pixel which is less accurate than the Insight Tag. Click “Copy code” to copy the code generated.
Note: You can also choose to use a tag management system instead of manually setting up your conversions by saving your Partner ID.
Your conversion should now be successfully saved, and you will be redirected to the Conversion Tracking dashboard.
This is how to create conversion tracking for LinkedIn Ads is easy. Make sure to follow the steps carefully, and get more out of your LinkedIn ads!