One of the easiest ways to get more leads is to use Facebook Lead Generation Ads.
Lead Generation Ads are a type of Facebook ad that allows people to submit their contact information directly on Facebook. This means you can collect leads without having to send them to a landing page or website.
Here’s a step-by-step guide on how to create a Facebook Lead Generation Ad.
Step 1: Go to your Ads Manager
Go to your Ads Manager – https://www.facebook.com/adsmanager.
Step 2: Click “Create”
Click on the “+ Create” button in Ads Manager.
Step 3: Choose your marketing objectives
In the pop-up window choose your marketing objective. In this case, you should select “Lead Generation” from the list of objectives and click “Continue”.
Step 4: Name your campaign & Set campaign budget
Name your campaign and set the details such as campaign budget and click “Next”.
Note: You can set you Campaign Budget to Daily or Lifetime Budget.
Step 5: Name your Ad Set and set your Conversion Location
Step 6: Set your Ad placement
Set your Ad placement. You can choose between Advance and Manual Placement.
Note: Set-up your Ad format and Ad creative including:
- Primary Text
Step 7: Create a form
Click on “Create Form” to create your lead generation form. You’ll be taken to a form builder where you can customize your form’s questions and details.
Step 8: Choose your preferred form type
A. Click on “Create Form” to create your lead generation form. You’ll be taken to a form builder where you can customize your form’s questions and details.
B. Set your background image and your greetings.
C. Under “Question” set your prefill questions for example, you might ask for a name, email address, phone number, and any other pertinent information. The form preview will be available on the side panel for real time viewing.
E. Set Up Thank You Screen
Step 9: Review and Publish
Review all the details of your lead generation ad, including the targeting, budget, and form questions. Once you are satisfied, click “Publish” to launch your ad campaign.
This is how easy it is to create effective Lead Generation Ads on Facebook. Follow the steps carefully, and you can let the show begin!