How to Update Website Content 

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Updating your website content isn’t just about staying current. Research shows it has a direct impact on business metrics like increased conversions and lower bounce rates Plus,  search engines reward freshness.  Keeping your site updated improves ranking potential and offers a significantly better user experience. Whether you need to update website content on a blog, product page, or across your site, following a few simple steps will ensure you’re making the most of your updates.

Why Updating Website Content Is Important 

Updating your website content isn’t just about staying current. Research shows it has a direct impact on business metrics like increased conversions and lower bounce rates Plus,  search engines reward freshness. 

Keeping your site updated improves ranking potential and offers a significantly better user experience. Whether you need to update website content on a blog, product page, or across your site, following a few simple steps will ensure you’re making the most of your updates. 

How to Know When Your Content Needs a Refresh 

It’s easy for website articles and blog posts to get stale. Here’s how to tell when it’s time to give your content a makeover: 

  • Your industry is evolving. Best practices and rules change over time. Update your content so people know you’re on the cutting edge and not stuck in the past. Staying current shows you’re an expert people can trust. 
  • Your facts and numbers are old. Double-check that any statistics or figures you cite are still accurate. Using outdated information makes you look behind the times. Prove you’re reliable by finding the most up-to-date facts. 
  • You’ve got dead links. Links break sometimes, and it’s frustrating for visitors to click through and find nothing there. It makes your website seem poorly maintained, so be sure to check those links and keep them going to the right places! 
  • Traffic to your page is falling. If fewer people find your articles or blog posts, it might be a sign that they aren’t as helpful or interesting as they used to be. Freshening things up will grab people’s attention and remind them why your content is the best source out there. 

How to Update Website Content

Step 1: Assess Your Needs 

Start with your Goals: What do you want to achieve with the updates? (Improve rankings, boost sales, get more email signups?) This will guide your choices. 

Analyze Your Site: Are there outdated pages? Underperforming blog posts? Make a list, prioritizing the most important pieces. You can use tools for updating website images. 

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Step 2:  Choose Your Updates 

Re-optimize Existing Content: Look for posts or pages that could get a new lease on life by improving SEO (keywords, etc.), updating details, or adding images. 

Create Fresh Content: Blog posts on topical subjects, FAQs answering customer questions, guides related to your brand – all of this keeps things interesting. 

Don’t Forget Visuals: Outdated pictures or clunky design hurt. Small visual upgrades go a long way. 

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Step 3:  Make It Shine 

Proofreading is a Must: Typos or errors make you look less professional. Read aloud to catch what your eye might miss! 

Is It Readable? Break up text with headings, keep paragraphs short, and aim for a conversational tone. Ask a friend to read it over for clarity. 

Keep Your Audience Top of Mind: Every update should provide value to them. Are you making their lives easier, informing, or entertaining them? 

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Step 4:  Roll Out Your Changes 

Have a Plan: Don’t overhaul everything at once! Create a schedule for your updates so it’s manageable. 

Internal Links are Powerful: Linking between new and old content helps search engines understand your site structure – this aids in indexing! 

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Step 5: Track Your Success 

Choose What to Monitor: Depending on your initial goals, this could be traffic to specific pages, engagement time, or even direct sales. 

Use the Data: Did something work? Do more of that! Didn’t see results? Revise your approach. 

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Helpful Tips for Website Content Updates 

  • Give your old blog posts some love. It’s easy to forget about them once they’ve been published, but breathing new life into old blog posts is a smart move. Refresh the design, ensure the info is still accurate, and boost the SEO. Think of it like giving an old piece of furniture a new coat of paint – sometimes that’s all it takes! 
  • Double-check those hidden bits. Things like title tags and meta descriptions aren’t flashy, but search engines care about them. Make sure you’re using relevant keywords and have snappy descriptions that will reel people in. 
  • Take your time (a little, anyway). You don’t want to slap updated content online as fast as possible. Before hitting “publish,” give it a careful read to catch any typos or awkwardly worded bits. You want your refreshed content to make your business shine! 

Don’t Be That Boring Website 

No one wants to be stuck staring at the online version of a dusty old textbook.  Updating your content is how you shake things up! Whether a few tweaks or a full-on content overhaul, following these steps helps you ditch that stale website vibe. It shows visitors you’re current, on top of things, and absolutely worth their attention. Now go freshen things up and watch your website come alive! 

Need regular help with marketing tasks?

If you need continuous help with the website, design, and content, you should consider subscribing to a marketing department.

With that, you have access to an entire marketing department consisting of a web developer, designer, content producer and digital marketer for a minimum of 32 hours per month.

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