Why is it Important to Post Consistently on Social Media 

Social media calendar

Why is it Important to Post Consistently on Social Media? While each social media algorithm is unique, all platforms agree that posting regularly and often is key to getting noticed in the feed. 

Social media algorithms aim to show users the most interesting, valuable, entertaining, and relevant content. So, when your content gets more likes, comments, and follows, it reaches more people, leading to even more engagement—a social media snowball effect. 

As a creator, it’s important to know that those who have engaged with your content before, or are already following you, are more likely to see your future posts. This means keeping a steady posting schedule can help you gain more followers and engagement, expanding your reach with each new post. 

Can you post too much? There is an ideal number of times to post each week, and this varies by platform. Fortunately, we’ve outlined the best posting frequency for each channel below. 

Here’s how often to post on each social media platform: 

  • Facebook: 1–2 posts a day 
  • Instagram Stories: 2 Stories daily 
  • Instagram feed (like carousels, Reels): 1–2 posts daily 
  • TikTok: 1–4 posts a day 
  • Twitter: 3–4 tweets a day 
  • LinkedIn: 1 post every day 

Note to remember:  

Those social media ideal posting numbers? They’re more like guidelines, not strict rules. Small businesses like us don’t always have the time or energy to pump out content every single day. 

The real win is finding a posting rhythm you can actually stick to. Can you comfortably post on weekdays? Great! That’s your sweet spot. Consistency is key here – regular posting keeps your audience engaged and reminds them you’re around. 

So don’t stress about the magic number. Focus on what works for you and your business, and post on social media consistently! 


Posting once a day on Facebook is a good rule of thumb to start, especially for small businesses. A study found that one to two posts a day is ideal, but for accounts with fewer followers, once a day is plenty. You don’t want to crowd people’s feeds and annoy them. 

X (formerly Twitter) 

Here’s the scoop: Aim to post on X about three to four times each day. Why? Well, a study found that across different industries, the average number of posts on X is around 3.91. So, sticking to three or four tweets daily should do the trick. 

And here’s the lowdown on why this matters: X’s algorithm gives more weight to newer tweets. Basically, tweets have a shelf life of about six hours. After that, their relevance drops by 50%. So, the fresher your tweets, the more likely they’ll show up on people’s feeds. 

In a nutshell, posting more often with relevant content is key to growing your following on X. 


Posting daily helps attract and keep your followers engaged. Even if you can only manage weekly posts, you’ll still see double the engagement on your LinkedIn Page. 

On LinkedIn, your posts stick around longer than on other social media sites. That means your audience could see them for weeks after you share them. That’s why it’s important to plan your LinkedIn strategy carefully, making sure every post counts. 


Adam Mosseri, the head of Instagram, says you should post one to two Stories every day and a couple of regular posts each week. On Instagram, you’ve got options like carousels, Reels, and single-image posts. Try different types to see what works best for you and your followers. Stories disappear after 24 hours, so it’s smart to post more of those for better Instagram growth. 


TikTok suggests posting one to four times a day, but that might not work for small biz owners. Start with three to four times a week, then amp it up by reusing content from other platforms. 

Note that TikTok cares more about engagement than just how often you post. So, focus on making top-notch, interesting stuff to reel in those followers. 

Keep in mind that what clicks on Facebook might not get noticed on Twitter, and Instagram dances to its own tune. At Digitalfeet, we’ve got a rhythm: we aim for 2 to 3 posts per week on Facebook, Instagram, X, and LinkedIn. This keeps us consistent and sustainable. 

So… How To Post Consistently on Social Media? 

Step 1: Brainstorm Content Ideas 

Get your creative ideas flowing by brainstorming content ideas that’ll really resonate with your audience. Think about what they’re interested in, what problems they have that you can solve, and what’ll make them stop scrolling and pay attention. Write down everything that comes to mind! 

Step 2: Plot them out on a calendar 

Now that you’ve got awesome ideas, it’s time to organize them. Plot them out on a calendar, spacing them out so you’re not overwhelming your followers with too much all at once. This way, you’ll have a clear plan of what to post and when, keeping your feed fresh and engaging. 

Step 3: Create Graphics and Tell a Story (Captions) 

Create compelling captions that grab attention and make people want to engage with your posts. And don’t forget about visuals – they’re super important for catching the eye as people scroll through their feeds. Whether it’s photos, videos, or graphics, make sure your visuals are on point and help tell your story. 

Step 4: Schedule to Post 

 Don’t leave your posts to chance – schedule them in advance! Use social media management tools to set up your posts to go live at the optimal times for your audience. This way, you can maintain a consistent presence without having to be glued to your phone all day. 

Step 5: Engage with your Audience 

Once you’ve set your posting schedule, it’s time to interact with your followers. Answering messages and comments quickly puts a friendly face on your business and shows your followers you’re there for them. 

Figure out what works best for your day. We suggest checking in during the morning, afternoon, and evening. Just a quick peek to make sure your posts went up okay, reply to comments or questions, and share or comment on other people’s posts. It doesn’t have to eat up your whole day – and honestly, it shouldn’t. 

Keep notifications on for any big issues and try to squeeze in fifteen minutes here and there to stay on top of things. That way, you’re really involved and on the ball with your pages. 


Posting regularly on social media is like showing up for your friends. The more you’re there, the stronger your connection gets. Consistency is key! Social media might seem like a whole new world, but it’s a great place to reach people who might dig what you do.

By consistently posting good content, you’ll build a crew of fans who are happy to spread the word – that’s what ultimately boosts your business. 

Remember, social media takes time, just being there isn’t enough. Engage! Like, share, and comment on other people’s posts. It’s a two-way street. And remember, building a following takes time, so don’t get discouraged. Just keep putting out good content consistently! 

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