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Why is it Important to Post Consistently on Social Media 

Why is it Important to Post Consistently on Social Media? While each social media algorithm is unique, all platforms agree that posting regularly and often is key to getting noticed in the feed.  Social media algorithms aim to show users the most interesting, valuable, entertaining, and relevant content. So, when your content gets more likes, […]

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Top 10 Takeaways from HubSpot’s 2024 State of Marketing Report 

Hey, marketers – we downloaded HubSpot’s 2024 State of Marketing Report and gained some insights into marketing trends that will shape 2024 and even beyond.  HubSpot’s report is extensive, touching on various content marketing topics like video and content, the use of artificial intelligence (AI), personalized marketing, social media trends, and more.  Here are our

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LeadGen Campaign and Awareness Campaign Difference

The Difference Between Awareness Campaigns and Lead Generating Campaigns 

In digital marketing, you often conduct awareness campaigns and lead generating campaigns to promote a product, service, or event.  But did you know that awareness campaigns and lead generating campaigns are two different things?   In the video below, listen to Maia Haland explain the difference between the two. For the full transcript, scroll down after

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Why You Should Hire a Fractional Marketing Department

Marketing is an essential part of any business, no matter its size or industry. It plays a crucial role in generating brand awareness, increasing sales, and ultimately driving revenue. However, not all businesses have the resources to maintain a full-time marketing department. That’s where fractional marketing comes in. Let’s explore the benefits of fractional marketing

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