Blogs

Marketing Trends in 2025: AI, Personalization and Video Content 

Welcome to 2025! We have robots all around us, they just don’t look like the way I imagined them when we were drawing the future in elementary school. Technology and human needs are merging, and with it come many new opportunities and considerations. It’s time to keep your head cool and your heart warm.  Here […]

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Top Digital Marketing Challenges and How to Solve Them 

In today’s digital world, marketing is more important than ever but is also more complex. The landscape constantly evolves, making it difficult for businesses to keep up with the latest trends and tactics. From generating quality leads to managing multiple platforms, digital marketing challenges are many. If you’re struggling with any of these hurdles, don’t

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Social media calendar

Why is it Important to Post Consistently on Social Media 

Why is it important to post consistently on social media? Social media is essential for businesses today, but simply having an account isn’t enough. To truly succeed, you need to post regularly. Why? Because consistency fuels the social media algorithms that determine your visibility. While each platform’s algorithm is unique, they all prioritize showing users

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Top 10 Takeaways from HubSpot’s 2024 State of Marketing Report 

Hey, marketers – we downloaded HubSpot’s 2024 State of Marketing Report and gained some insights into marketing trends that will shape 2024 and even beyond.  HubSpot’s report is extensive, touching on various content marketing topics like video and content, the use of artificial intelligence (AI), personalized marketing, social media trends, and more.  Here are our

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LeadGen Campaign and Awareness Campaign Difference

The Difference Between Awareness Campaigns and Lead Generating Campaigns 

In digital marketing, you often conduct awareness campaigns and lead generating campaigns to promote a product, service, or event.  But did you know that awareness campaigns and lead generating campaigns are two different things?   In the video below, listen to Maia Haland explain the difference between the two. For the full transcript, scroll down after

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