A lookalike audience is a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers.

1. Make sure you have a list in Excel saved in CSV format. Make sure the list has one of the following identifiers.

how to create lookalike audience

Note: It’s better to have the First Name, Last Name, Email, and Phone Number.

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2. Go to your Audiences.

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3. Select the Create Audience dropdown and choose Lookalike Audience.

create audience

4. Select Custom Audience.

custom audience

5. Select Customer List and click Next.

customer list

Next, click Next.

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6. Select Yes if you have a customer value otherwise select No. Then click Next.

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7. Upload your list saved in CSV format and name your audience accordingly. Then click Next.

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8. Apply the necessary actions needed if there are any issues on the file by selecting the corresponding Identifier in the drop down menu. Then click Import & Create.

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9. Wait for the upload to be completed. Then select Create a Lookalike Audience.

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10. Choose the country/countries where you’d like to find a similar set of people. Choose your desired audience size with the slide. Select Create Audience.

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