Woman using laptop with LinkedIn logo, profile cards, and upward arrow showing growth in networking or engagement.

LinkedIn’s Evolution: 14 Years of B2B Marketing Shifts

Over the past 14 years, LinkedIn has transformed from a digital resume hub to a full-fledged B2B content and networking powerhouse. As someone who’s been active on the platform since 2011, I’ve witnessed several distinct “eras” of behavior, tone, and content—each shaping how we, as marketers, communicate professionally online.  This blog explores the phases I’ve […]

LinkedIn’s Evolution: 14 Years of B2B Marketing Shifts Read More »