LinkedIn’s Evolution: 14 Years of B2B Marketing Shifts
Over the past 14 years, LinkedIn has transformed from a digital resume hub to a full-fledged B2B content and networking powerhouse. As someone who’s been active on the platform since 2011, I’ve witnessed several distinct “eras” of behavior, tone, and content—each shaping how we, as marketers, communicate professionally online. This blog explores the phases I’ve […]
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