Can Bold Branding Work? Lessons from Wendy’s (and Burger King’s) Approach
Is there a place for cheeky, even slightly rude marketing in a brand’s strategy? For some, the answer is a firm “yes”—but only if it’s done right. In this post, we’ll look at how fast-food chain Wendy’s built a strong brand voice through clever social media “roasting,” and how Burger King’s attempt to replicate boldness […]
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