November 2023

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How to Set Up and Track Conversions in Google Analytics 

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform. It is designed to be more flexible and future-proof than its predecessor, Universal Analytics (UA). One of the new features of GA4 is the ability to track website conversions.  What Is a Conversion?  A conversion is a completed action that you […]

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How To Create Leadgen Forms For Your LinkedIn Lead Generation Ads

LinkedIn lead gen forms are a great way to capture your potential customer’s contact information who are interested in your services.When someone clicks on your ad, they will be prompted to fill out a form with their relevant information. This information can then be used to nurture leads and convert them into customers.Let’s walk you

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How to Create Conversion Tracking for LinkedIn Ads with Insight Tag

Conversion tracking is essential for measuring the success of your LinkedIn ads.  It allows you to see which ads are driving the most conversions, such as website visits, form submissions, or sales.  This information can then be used to optimize your campaigns and improve your results.  Let’s walk through the steps on how to create

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