Analytics

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How to Use LinkedIn Analytics to Improve Your Content Strategy

If you’re looking to get the most out of your LinkedIn content, using LinkedIn Analytics is a must. With LinkedIn Analytics, you can see who is engaging with your content, what types of posts are hitting the mark, and when your audience is most active. This isn’t just about numbers; it’s about understanding your audience […]

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How to Set Up and Track Conversions in Google Analytics 

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform. It is designed to be more flexible and future-proof than its predecessor, Universal Analytics (UA). One of the new features of GA4 is the ability to track website conversions.  What Is a Conversion?  A conversion is a completed action that you

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