Is there a place for cheeky, even slightly rude marketing in a brand’s strategy? For some, the answer is a firm “yes”—but only if it’s done right. In this post, we’ll look at how fast-food chain Wendy’s built a strong brand voice through clever social media “roasting,” and how Burger King’s attempt to replicate boldness […]
Can Bold Branding Work? Lessons from Wendy’s (and Burger King’s) Approach Read More »
Over the past 14 years, LinkedIn has transformed from a digital resume hub to a full-fledged B2B content and networking powerhouse. As someone who’s been active on the platform since 2011, I’ve witnessed several distinct “eras” of behavior, tone, and content—each shaping how we, as marketers, communicate professionally online. This blog explores the phases I’ve
LinkedIn’s Evolution: 14 Years of B2B Marketing Shifts Read More »
Let’s go back 12-13 years. I was working at Visma. At the time, the website of one of Europe’s most successful IT companies was divided up according to the structure of the company itself. At the top of the menu was a section called finance, and under this, the product names were listed – “Visma
The personalization of the Internet Read More »
One of the most important things for us humans is meaningful relationships. And these are formed through real, honest, genuine communication. When you look back at the end of your life, what you are happy about and what you should have done differently, What you look back on with joy is the value of your
Sustainable Communication: How Should We Humans Communicate Read More »
Welcome to 2025! We have robots all around us, they just don’t look like the way I imagined them when we were drawing the future in elementary school. Technology and human needs are merging, and with it come many new opportunities and considerations. It’s time to keep your head cool and your heart warm. Here
Marketing Trends in 2025: AI, Personalization and Video Content Read More »
There are so many great books about marketing out there. I love having something inspiring in my ears while walking, cycling, taking the bus, driving, tidying up, or working out. Here are my top picks from 2024. In addition to books, I regularly take various courses from platforms like HubSpot and Semrush. The constant input
The Best Marketing Books I Read in 2024 – and Why Read More »
In today’s digital world, marketing is more important than ever but is also more complex. The landscape constantly evolves, making it difficult for businesses to keep up with the latest trends and tactics. From generating quality leads to managing multiple platforms, digital marketing challenges are many. If you’re struggling with any of these hurdles, don’t
Top Digital Marketing Challenges and How to Solve Them Read More »
Why is it important to post consistently on social media? Social media is essential for businesses today, but simply having an account isn’t enough. To truly succeed, you need to post regularly. Why? Because consistency fuels the social media algorithms that determine your visibility. While each platform’s algorithm is unique, they all prioritize showing users
Why is it Important to Post Consistently on Social Media Read More »
The term “SEO content” often has a negative connotation. It brings to mind badly written, keyword-stuffed articles that don’t provide any real value to readers. This type of content, created solely to trick search engines, reflects poorly on your brand. It can actually hurt your website’s rankings in search results. It’s important to remember
Signs You Are Writing Crummy SEO Content Read More »
When do you launch a social media campaign? Or should you do a Google AdWords campaign instead? How do you choose between the two? In the video below, listen to Maia Haland answer the question: Should you do a social media campaign or a Google AdWords campaign? For the full transcript, scroll down after the
Social Media Campaigns Vs Google AdWords Campaigns Read More »
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