Okay, be honest: have you ever stared at an image online and been totally confused about what it’s supposed to show? Maybe it’s a blurry product photo, or some weird abstract art piece. That’s frustrating, right? Check this out – almost one-fifth of Google’s results pages feature images. That means even if you’re an SEO […]
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Updating your website content isn’t just about staying current. Research shows it has a direct impact on business metrics like increased conversions and lower bounce rates Plus, search engines reward freshness. Keeping your site updated improves ranking potential and offers a significantly better user experience. Whether you need to update website content on a blog,
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Here, we have gathered explanations of 100 marketing-related words and terms. If it is a specific word you are searching for, you should press CTRL+F on your PC so that a search window appears, then type the word and press enter. A/B Testing A method of testing two different versions of a web page or
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Hey, marketers – we downloaded HubSpot’s 2024 State of Marketing Report and gained some insights into marketing trends that will shape 2024 and even beyond. HubSpot’s report is extensive, touching on various content marketing topics like video and content, the use of artificial intelligence (AI), personalized marketing, social media trends, and more. Here are our
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Search Engine Optimization is all about the strategies you implement to climb higher in search engine rankings. If your site pops up at the top when someone searches for something related to your content, that means you’re nailing your SEO! Consider this interesting nugget from a Sistrix study, which took a deep dive into over
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In digital marketing, you often conduct awareness campaigns and lead generating campaigns to promote a product, service, or event. But did you know that awareness campaigns and lead generating campaigns are two different things? In the video below, listen to Maia Haland explain the difference between the two. For the full transcript, scroll down after
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If you’re already in the WordPress domain, you know the potential of having a blog on your website. Did you know that businesses incorporating blogs into their content marketing strategy rake in 67% more leads than those who don’t? And remember the SEO wonders blogging can do for your site. But no worries!
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Maintaining an effective SEO maintenance checklist requires careful planning and consistent effort. Without a structured approach, valuable time and resources can be wasted, yielding little return on investment. SEO is an ongoing process, never truly “done,” and incomplete activities are not uncommon. To address this challenge and ensure a focused and impactful SEO strategy, it’s
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A well-structured customer journey is the backbone of successful marketing strategies. In this blog, you will learn how to create a customer journey in Dynamics for Marketing. Even better, you can leverage Microsoft Copilot, a game-changer in enhancing this crucial aspect of marketing. Customer Journey in Dynamics for Marketing In marketing, the customer journey refers
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Businesses strive for efficiency and seamless operations. One powerful way to achieve this is by integrating Dynamics 365, Microsoft’s comprehensive suite of business applications, with your WordPress website. Imagine the power of combining the dynamic capabilities of Microsoft’s comprehensive CRM solution with the user-friendly interface of WordPress. This integration can streamline processes, enhance customer experiences, and
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