Over the past 14 years, LinkedIn has transformed from a digital resume hub to a full-fledged B2B content and networking powerhouse. As someone who’s been active on the platform since 2011, I’ve witnessed several distinct “eras” of behavior, tone, and content—each shaping how we, as marketers, communicate professionally online. This blog explores the phases I’ve […]
LinkedIn’s Evolution: 14 Years of B2B Marketing Shifts Read More »
Do you want to increase your followers on LinkedIn? Follow these tips to make the most of your LinkedIn company page and grow your followers consistently. LinkedIn is a great social media platform for content and offers many chances to build a strong following, both organically and through paid ads. In this article, we’ll focus
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Discovering the best time to post on LinkedIn was actually pretty interesting. Unlike other social media where activity can be all over the place, LinkedIn seems to have sweet spots for engagement that are consistent. Let’s be real, this is a breath of fresh air compared to the usual social media guessing game! It makes
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Why is it important to post consistently on social media? Social media is essential for businesses today, but simply having an account isn’t enough. To truly succeed, you need to post regularly. Why? Because consistency fuels the social media algorithms that determine your visibility. While each platform’s algorithm is unique, they all prioritize showing users
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The Facebook pixel is a code snippet that you install on your website. Its purpose is to gather valuable data, enabling you to monitor conversions resulting from Facebook ads, enhance ad performance, create precise target audiences for future campaigns, and re-engage individuals who have previously interacted with your website in some way. Let’s explore the
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Facebook Events is a feature on Facebook where users can create, manage, and RSVP to various events. It provides a platform for event promotion within the Facebook community. Here is a step-by-step guide on how to create Facebook events. Step 1: Log into your Facebook account Step 2: Click “See more” On the left left-hand
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