Blogs

Data is the fuel of modern marketing. This is not a new concept, it already eveloved in recent years.  It helps you as marketer to understand your customers, target them effectively, measure performance and improve the result of their marketing effort. Data-driven marketing 2.0 takes your marketing efforts to the next level by using data to

Two equally smart chief officer marketers – only one will succeed – which one are you? The CMO is the primary driver of growth in the company. Well, some marketers work but never manage to create significant results. It’s not so much about talent; it’s more about what you spend your time on and understanding

Marketing is an essential part of any business, no matter its size or industry. It plays a crucial role in generating brand awareness, increasing sales, and ultimately driving revenue. However, not all businesses have the resources to maintain a full-time marketing department. That’s where fractional marketing comes in. Let’s explore the benefits of fractional marketing

The product we sell the most is “subscribe to a marketing department“. Read more about what it entails and why you should subscribe to us rather than hire. “Within five years, we will see that managers no longer want to ‘own’ competence by hiring them. We will see more people working on contracts for more

What if you knew the things you know today years before when you just started? Think about how far you could have been! Let me share with you, young and aspiring entrepreneurs, my journey towards entrepreneurship. My name is Maia, and I have always had a desire to start something of my own. I studied

You work as a marketer, and you want to create documented results that demonstrate the success of your efforts. In order to do that, you have to stay ahead of the game. You need to adapt quickly and efficiently to the changing landscape. The good news is that there are a few tried and tested