One of the easiest ways to get more leads is to use Facebook Lead Generation Ads. Lead Generation Ads are a type of Facebook ad that allows people to submit their contact information directly on Facebook. This means you can collect leads without having to send them to a landing page or website. Here’s a […]
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Data is the fuel of modern marketing. This is not a new concept, it already eveloved in recent years. It helps you as marketer to understand your customers, target them effectively, measure performance and improve the result of their marketing effort. Data-driven marketing 2.0 takes your marketing efforts to the next level by using data to
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Two equally smart chief officer marketers – only one will succeed – which one are you? The CMO is the primary driver of growth in the company. Well, some marketers work but never manage to create significant results. It’s not so much about talent; it’s more about what you spend your time on and understanding
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Frequently asked questions or (FAQs) are a bunch of common questions that people often ask about your product or service. When you provide clear answers to these questions on your website, it’s a good way to make customers happy. It also helps create a positive impression on visitors. Let’s explore this basic step by step
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The Facebook pixel is a code snippet that you install on your website. Its purpose is to gather valuable data, enabling you to monitor conversions resulting from Facebook ads, enhance ad performance, create precise target audiences for future campaigns, and re-engage individuals who have previously interacted with your website in some way. Let’s explore the
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Granting access to Google Tag Manager is very simple. It only requires five steps. Let’s explore how to give access to Google Tag Manager. Step 1: Sign in to your Google Tag Manager account. Step 2: Click the three dots menu of the container (web) and select “User Management”. Step 3: Click “+” in the
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Let’s go through the process of granting access to Google Search Console. We will provide step-by-step instructions and insights on granting access to individuals, teams, or agencies, allowing you to collaborate, analyze data, and make informed decisions to improve your website’s search presence. Step 1: Go Search Console, then login. Step 2: Select the correct
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If you’ve worked with a digital marketing agency. In that case, you’ve been asked to add your partners to your Facebook Business Manager – this allows them to work with you to enhance your social media presence, run ads, and analyze your data. When adding partners to your business manager, you can choose what they
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Let’s explore the basic step on how to give access to Google Analytics, so you can share your data with other stakeholders without compromising your security or privacy. Step 1: Go to Google Analytics Step 2: Go to “ADMIN” Step 3: Go to “Account Access Management” in Admin Level Step 4: Click the “+” icon
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Marketing is an essential part of any business, no matter its size or industry. It plays a crucial role in generating brand awareness, increasing sales, and ultimately driving revenue. However, not all businesses have the resources to maintain a full-time marketing department. That’s where fractional marketing comes in. Let’s explore the benefits of fractional marketing
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