Two equally smart chief officer marketers – only one will succeed – which one are you? The CMO is the primary driver of growth in the company. Well, some marketers work but never manage to create significant results. It’s not so much about talent; it’s more about what you spend your time on and understanding […]
Two CMO’s With The Same Skills, Only One Will Succeed Read More »
Data is the fuel of modern marketing. This is not a new concept, it already eveloved in recent years. It helps you as marketer to understand your customers, target them effectively, measure performance and improve the result of their marketing effort. Data-driven marketing 2.0 takes your marketing efforts to the next level by using data to
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The Facebook pixel is a code snippet that you install on your website. Its purpose is to gather valuable data, enabling you to monitor conversions resulting from Facebook ads, enhance ad performance, create precise target audiences for future campaigns, and re-engage individuals who have previously interacted with your website in some way. Let’s explore the
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Granting access to Google Tag Manager is very simple. It only requires five steps. Let’s explore how to give access to Google Tag Manager. Step 1: Sign in to your Google Tag Manager account. Step 2: Click the three dots menu of the container (web) and select “User Management”. Step 3: Click “+” in the
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Let’s go through the process of granting access to Google Search Console. We will provide step-by-step instructions and insights on granting access to individuals, teams, or agencies, allowing you to collaborate, analyze data, and make informed decisions to improve your website’s search presence. Step 1: Go Search Console, then login. Step 2: Select the correct
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If you’ve worked with a digital marketing agency. In that case, you’ve been asked to add your partners to your Facebook Business Manager – this allows them to work with you to enhance your social media presence, run ads, and analyze your data. When adding partners to your business manager, you can choose what they
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We are frequently asked about what we recommend as a marketing automation tool; Dynamics 365 Marketing Module or HubSpot Marketing Module. Both platforms offer a range of functionalities designed to enhance marketing campaigns and drive customer engagement. Which should you choose, Dynamics 365 Marketing module or Hubspots Marketing module? Let us help you. Dynamic 365
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Let’s explore the basic step on how to give access to Google Analytics, so you can share your data with other stakeholders without compromising your security or privacy. Step 1: Go to Google Analytics Step 2: Go to “ADMIN” Step 3: Go to “Account Access Management” in Admin Level Step 4: Click the “+” icon
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Marketing is an essential part of any business, no matter its size or industry. It plays a crucial role in generating brand awareness, increasing sales, and ultimately driving revenue. However, not all businesses have the resources to maintain a full-time marketing department. That’s where fractional marketing comes in. Let’s explore the benefits of fractional marketing
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Your website’s footer is often the last thing visitors see before they leave. That’s why it’s important to make sure your footer is informative and engaging. With Elementor, a popular WordPress page builder, you can easily edit your footer information to make sure it’s perfect for your needs. Let’s explore this basic step-by-step guide on
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