Let’s be honest—B2B marketing isn’t always as strategic and polished as we make it sound. Sometimes, it’s a chaotic mix of last-minute ideas, recycled campaigns, and trying to keep up with competitors who seem to be everywhere, all the time. And while we’re all doing our best, we can fall into some all-too-human traps. In […]
The 7 Deadly Sins of B2B Marketing (And How to Avoid Them) Read More »
Is there a place for cheeky, even slightly rude marketing in a brand’s strategy? For some, the answer is a firm “yes”—but only if it’s done right. In this post, we’ll look at how fast-food chain Wendy’s built a strong brand voice through clever social media “roasting,” and how Burger King’s attempt to replicate boldness
Can Bold Branding Work? Lessons from Wendy’s (and Burger King’s) Approach Read More »
Graphic artists and social media managers face the constant challenge of producing high-quality images and visual materials for social media. Their goal is to not only create beautiful designs but to pique the audience’s interest and leave a lasting, positive impression that attracts followers and customers. However, visual appeal isn’t everything. Each social
Social Media Cheat Sheet: Get the Right Image Dimension Read More »
Here, we have gathered explanations of 100 marketing-related words and terms. If it is a specific word you are searching for, you should press CTRL+F on your PC so that a search window appears, then type the word and press enter. A/B Testing A method of testing two different versions of a web page or
Marketing Words and Terms – A Glossary for the Marketer Read More »
Hey, marketers – we downloaded HubSpot’s 2024 State of Marketing Report and gained some insights into marketing trends that will shape 2024 and even beyond. HubSpot’s report is extensive, touching on various content marketing topics like video and content, the use of artificial intelligence (AI), personalized marketing, social media trends, and more. Here are our
Top 10 Takeaways from HubSpot’s 2024 State of Marketing Report Read More »
In digital marketing, you often conduct awareness campaigns and lead generating campaigns to promote a product, service, or event. But did you know that awareness campaigns and lead generating campaigns are two different things? In the video below, listen to Maia Haland explain the difference between the two. For the full transcript, scroll down after
The Difference Between Awareness Campaigns and Lead Generating Campaigns Read More »
Setting up LinkedIn ads is a simple process that allows you to reach your target audience on the professional networking platform. Follow these steps to get started. Step 1: Go to LinkedIn Campaign Manager Click “Create” button and then click Campaign. Step 2: Click “Create a new group” Step 3: Create Campaign Name your campaign
How To Setup Linkedin Ads Read More »
Conversion tracking is essential for measuring the success of your LinkedIn ads. It allows you to see which ads are driving the most conversions, such as website visits, form submissions, or sales. This information can then be used to optimize your campaigns and improve your results. Let’s walk through the steps on how to create
How to Create Conversion Tracking for LinkedIn Ads with Insight Tag Read More »
Would you like to know how you can secure the top position on Google’s search engine results page (SERP) without needing to build backlinks or make significant changes to your content? Well, featured snippets are the answer. Featured snippets can be very beneficial for websites that appear in them. They can lead to a significant
How to Optimize Featured Snippets For Website Content Read More »
One of the easiest ways to get more leads is to use Facebook Lead Generation Ads. Lead Generation Ads are a type of Facebook ad that allows people to submit their contact information directly on Facebook. This means you can collect leads without having to send them to a landing page or website. Here’s a
How To Create Facebook Lead Generation Ad Read More »
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