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Social Media Cheat Sheet Image Dimension

Social Media Cheat Sheet: Get the Right Image Dimension

Graphic artists and social media managers face the constant challenge of producing high-quality images and visual materials for social media.   Their goal is to not only create beautiful designs but to pique the audience’s interest and leave a lasting, positive impression that attracts followers and customers.    However, visual appeal isn’t everything. Each social […]

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Top 10 Takeaways from HubSpot’s 2024 State of Marketing Report 

Hey, marketers – we downloaded HubSpot’s 2024 State of Marketing Report and gained some insights into marketing trends that will shape 2024 and even beyond.  HubSpot’s report is extensive, touching on various content marketing topics like video and content, the use of artificial intelligence (AI), personalized marketing, social media trends, and more.  Here are our

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LeadGen Campaign and Awareness Campaign Difference

The Difference Between Awareness Campaigns and Lead Generating Campaigns 

In digital marketing, you often conduct awareness campaigns and lead generating campaigns to promote a product, service, or event.  But did you know that awareness campaigns and lead generating campaigns are two different things?   In the video below, listen to Maia Haland explain the difference between the two. For the full transcript, scroll down after

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How To Create Conversion Tracking For LinkedIn Ads

Conversion tracking is essential for measuring the success of your LinkedIn ads.  It allows you to see which ads are driving the most conversions, such as website visits, form submissions, or sales. This information can then be used to optimize your campaigns and improve your results. Let’s walk through the steps on how to create

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