When do you launch a social media campaign? Or should you do a Google AdWords campaign instead? How do you choose between the two? In the video below, listen to Maia Haland answer the question: Should you do a social media campaign or a Google AdWords campaign? For the full transcript, scroll down after the […]
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A well-structured customer journey is the backbone of successful marketing strategies. In this blog, you will learn how to create a customer journey in Dynamics for Marketing. Even better, you can leverage Microsoft Copilot, a game-changer in enhancing this crucial aspect of marketing. Customer Journey in Dynamics for Marketing In marketing, the customer journey refers
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A lookalike audience is a targeting option in Facebook Ads that allows you to find and target people who share similar characteristics, behaviors, and interests as your existing customers. Here’s a step-by-step guide on how to upload a list on Facebook Ads for lookalikes. Step 1: Prepare Your Customer List Make sure you have a
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LinkedIn lead gen forms are a great way to capture your potential customer’s contact information who are interested in your services.When someone clicks on your ad, they will be prompted to fill out a form with their relevant information. This information can then be used to nurture leads and convert them into customers.Let’s walk you
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Setting up LinkedIn ads is a simple process that allows you to reach your target audience on the professional networking platform. Follow these steps to get started. Step 1: Go to LinkedIn Campaign Manager Click “Create” button and then click Campaign. Step 2: Click “Create a new group” Step 3: Create Campaign Name your campaign
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Conversion tracking is essential for measuring the success of your LinkedIn ads. It allows you to see which ads are driving the most conversions, such as website visits, form submissions, or sales. This information can then be used to optimize your campaigns and improve your results. Let’s walk through the steps on how to create
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One of the easiest ways to get more leads is to use Facebook Lead Generation Ads. Lead Generation Ads are a type of Facebook ad that allows people to submit their contact information directly on Facebook. This means you can collect leads without having to send them to a landing page or website. Here’s a
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Subtitles are a great way to make your Facebook videos more accessible to a wider audience. They can also help to improve your videos’ SEO and engagement. Adding subtitles to your videos can increase viewership by up to 12%, making them more appealing for those with hearing impairments and those who watch without sound. Facebook offers
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Lookalike audiences are one of the most powerful targeting tools available on Facebook Ads. They allow you to reach people who are similar to your existing customers or website visitors. This can be a great way to expand your reach and discover new potential customers. In this blog post, we will teach you how to
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